I was invited to speak at a seminar for ecommerce site owners which focused on the customer being an asset.  I gave two talks, one about ecommerce and website speed, with a Yottaa focus and the other about how to leverage social media to accelerate ecommerce revenue.

My social media talk focused on a survey of ecommerce websites and their use of Social Media tools to drive referrals and engagement with buyers.  Using Amazon as a benchmark the talk reviewed several websites in Denmark.  The presentation also left attendees with a strategy and process for moving forward with social media by listening, engaging and inspiring their ecommerce website visitors.

Based on feedback during the day long seminar, I believe there is a lot of interest in harnesses the power of Social Media to drive customer engagement and revenue, however there is no doubt a lack of knowledge on how to proceed.  SaaS-IT has some great programs that can help companies in Europe move forward with a program for growth.

http://np.netpublicator.com/?id=n76801379

Event Website: Your Customer, Your Asset – Seminar on how to ensure that customers act as anticipated or complete the purchase when they interact with you online.

Date: November 28, 2011

Location: Copenhagen Denmark – Auditorium Edvard Thomsens Vej 10, St. 2300 Copenhagen S

Sponsor: DIBS Payment Services – the Nordics leading provider of payment services.

Organizer: SaaS-IT – An established SaaS Consultancy that helps ISVs, Service Providers and the IT channel leverage the new SaaS and Cloud ecosystem.  My good friends Anders Trolle-Shultz and Vagn Kohler are the principles of SaaS-IT and my contacts for this event.

Accelerating Ecommerce Revenue with Social Media: Slideshare

Photos: 

William Toll, VP, Marketing at Yottaa

Photo by: Flemming Eiberg http://www.linkedin.com/in/flemmingeiberg

Attendees at Your Customer, Your Asset Seminar in Copenhagen Denmark Nov 28 2011

Photo by: William Toll