Blog
Analysis and playbooks for B2B marketing leaders
Practical analysis and field-tested playbooks on AI-native marketing, product marketing and positioning, technical go-to-market and partner ecosystems.
I publish when I have a useful point of view, real evidence or a playbook worth sharing. Follow by RSS.
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Where B2B marketing stands on AI in 2026, and five questions to score your team
Seven 2026 studies agree that headline adoption, spend or value is high and depth is rare. Five questions show which side of that gap your team is on.
· 7 min read
All posts
AI use cases by team at a Series A or B cybersecurity software company
Eight teams, one small budget and a buyer who checks every claim. Here’s the order I’d run them in.
· 16 min read
How I publish
- I publish when I have a useful point of view, real evidence or a playbook worth sharing. No fixed schedule.
- Every figure links to its source. When a point comes from my own work and can't be publicly attributed, I label it as an experience note.
- I draft with Claude and agents I built on Claude Code. I set the thesis, check every claim against its source and approve every word before a post goes live.
- Found an error? Email me. I fix it and date the change on the page.