William Toll - Marketing Pro in Boston and Berlin

My Blog About Cloud Computing and Marketing Readings From Around the Web

Tag: Website Performance

Event: Your Customer – Your Asset

I am excited to announce an event for B2B and B2C professionals “Your Customer – Your Asset“.  It will be held in Copenhagen, Denmark on Monday November 28th, 2011.  The focus is ensuring customers complete their intent to purchase online.

I will be presenting two sessions:

  • Understanding How Ecommerce Revenue and Website Speed Correlate
  • Accelerating Ecommerce Revenue with Social Media

Social Media and the empowerment it bestows to the consumer is bringing disruption across every industry – in countries across the world. Ecommerce retailers the world over are rapidly adopting social commerce tech­niques to leverage employees, partners and customers to share stories, recommendations and interact with influencers.

In these two sessions I will show how ecommerce websites that leverage the power of social networks to drive word of mouth can drive higher conversions, average order sizes and customer satisfaction.  I’ll also show how adding social components to a website and shopping cart do not have to make the website slower. Faster websites have higher conversions, average order sizes and are more likely to be shared and generate repeat visits.

More information on the event can be found in this brochure:

The sponsors and speakers at the event include:

DIBS Payment Services

SaaS-iT – SaaS Consultancy

Yottaa – Website Performance Services

Convince Interactive – Digital Marketing Bureau

iHedge – Software Analysis Firm

Mimecast – Email Management Services

More Information About The Event Can Be Found On This LinkedIN Event Page:

http://events.linkedin.com/Customer-Asset/pub/842630

 

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