William Toll - Marketing Pro in Boston and Berlin

My Blog About Cloud Computing and Marketing Readings From Around the Web

Category: Digital Strategy

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Last week at HostingCon Buy Inderal No Prescription, - the web hosting and cloud computing industry's largest yearly event, I presented a session on Social Media in the Sales and Marketing track.  The slides and some follow up comments can be found below, cheap Inderal. Inderal australia, uk, us, usa,  

I think the slides tell the story I shared in the 50 minutes I engaged with the audience.  I asked for participation and got several great questions, Inderal maximum dosage, Doses Inderal work, mainly focused on training and managing employees.  I also received some great Tweets from several leaders at organizations of all sizes, buy Inderal from canada. Buy Inderal online cod, Andi Mann


Anders Trolle-Schultz

Jeff Barr

David Gallant


I was happy that we only briefly touched on the tools- and remained focused on how to implement a program in the following steps:

  • Listen

  • Engage

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The companies that consistently benefit from the social media programs follow those three tenants closely.  What about your organization, Inderal canada, mexico, india, Buy Inderal without prescription, are you leveraging your employes and evangelists?

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Atenolol Mg, I was invited to speak at a seminar for ecommerce site owners which focused on the customer being an asset. Is Atenolol addictive,  I gave two talks, one about ecommerce and website speed, online buying Atenolol, Order Atenolol online overnight delivery no prescription, with a Yottaa focus and the other about how to leverage social media to accelerate ecommerce revenue.

My social media talk focused on a survey of ecommerce websites and their use of Social Media tools to drive referrals and engagement with buyers, Atenolol blogs. Atenolol class,  Using Amazon as a benchmark the talk reviewed several websites in Denmark.  The presentation also left attendees with a strategy and process for moving forward with social media by listening, Atenolol from mexico, Low dose Atenolol, engaging and inspiring their ecommerce website visitors.

Based on feedback during the day long seminar, I believe there is a lot of interest in harnesses the power of Social Media to drive customer engagement and revenue, however there is no doubt a lack of knowledge on how to proceed, Atenolol Mg.  SaaS-IT has some great programs that can help companies in Europe move forward with a program for growth, about Atenolol. Atenolol wiki, [caption id="attachment_480" align="aligncenter" width="150" caption="http://np.netpublicator.com/?id=n76801379"]Your Customer Your Asset Seminar, Copenhagen Denmark[/caption]

Event Website: Your Customer, Atenolol treatment, Atenolol gel, ointment, cream, pill, spray, continuous-release, extended-release, Your Asset - Seminar on how to ensure that customers act as anticipated or complete the purchase when they interact with you online.

Date: November 28, 2011

Location: Copenhagen Denmark - Auditorium Edvard Thomsens Vej 10, Atenolol long term, Taking Atenolol, St. 2300 Copenhagen S

Sponsor: DIBS Payment Services - the Nordics leading provider of payment services.

Organizer: SaaS-IT - An established SaaS Consultancy that helps ISVs, Service Providers and the IT channel leverage the new SaaS and Cloud ecosystem.  My good friends Anders Trolle-Shultz and Vagn Kohler are the principles of SaaS-IT and my contacts for this event.

Accelerating Ecommerce Revenue with Social Media: Slideshare



[caption id="attachment_481" align="aligncenter" width="300" caption="William Toll, VP, Marketing at Yottaa"]William Toll, VP, Marketing Yottaa[/caption]

Photo by: Flemming Eiberg http://www.linkedin.com/in/flemmingeiberg


[caption id="attachment_482" align="aligncenter" width="300" caption="Attendees at Your Customer, Your Asset Seminar in Copenhagen Denmark Nov 28 2011"]Your Customer Your Asset Seminar Copenhagen Denmark Nov 28 2011[/caption]

Photo by: William Toll


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I am excited to announce an event for B2B and B2C professionals "Your Customer - Your Asset Buy Erythromycin No Prescription, ".  It will be held in Copenhagen, Denmark on Monday November 28th, 2011, Erythromycin online cod.  The focus is ensuring customers complete their intent to purchase online.

I will be presenting two sessions:

  • Understanding How Ecommerce Revenue and Website Speed Correlate

  • Accelerating Ecommerce Revenue with Social Media

Social Media and the empowerment it bestows to the consumer is bringing disruption across every industry - in countries across the world. Erythromycin pharmacy, Ecommerce retailers the world over are rapidly adopting social commerce tech­niques to leverage employees, partners and customers to share stories, recommendations and interact with influencers.

In these two sessions I will show how ecommerce websites that leverage the power of social networks to drive word of mouth can drive higher conversions, what is Erythromycin, average order sizes and customer satisfaction.  I'll also show how adding social components to a website and shopping cart do not have to make the website slower. Erythromycin description, Faster websites have higher conversions, average order sizes and are more likely to be shared and generate repeat visits.

More information on the event can be found in this brochure:

The sponsors and speakers at the event include:

DIBS Payment Services

SaaS-iT - SaaS Consultancy

Yottaa - Website Performance Services

Convince Interactive - Digital Marketing Bureau

iHedge - Software Analysis Firm

Mimecast - Email Management Services

More Information About The Event Can Be Found On This LinkedIN Event Page:



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Alesse Over The Counter, We knew this would happen.  Google is now indexing and ranking Google+ content higher.  This makes sense, and it's the reason Google has been on a "quality" push for months. Buy Alesse from mexico,  With the Panda update Google "took out the trash".  With "Ripples" Google helps users understand how and why their content is shared.  The "+" button is rapidly becoming a strong signal for quality and "we" are being "trained" to use it, Alesse Over The Counter.

The only real equivalent to what Google is doing is LinkedIN.   I see it this way - on Twitter, we socialize and freely share, where can i cheapest Alesse online.  For most of us a Tweet lasts 3-5 minutes in the stream.  Twitter has a place in the community. Alesse Over The Counter,  On LinkedIN, we share the "best" stuff, most likely to be of interest to our "business" network.  At the moment, Alesse pics, nothing is more powerful than your content being shared on LinkedIN. I often meet people who still don't know about one of the most powerful tools on the Web: LinkedIN's Status Update search.  Did you know, you can easily search all mentions of your brand, your content or your keywords, Alesse without prescription.  I use this tool to build a profile of the people that are sharing our content.  I can see their job titles, company name, company size, company location and much more, Alesse Over The Counter. (Yes, you can see people outside your network!) Nothing is more helpful today to gather this insight. Buy generic Alesse,  Best of all it's free and anyone can do it.  Here is a screenshot that shows you a search I did recently for Yottaa.

[caption id="attachment_443" align="aligncenter" width="644" caption="LinkedIN Status Update Search Results for Website Speed"]LinkedIN Status Update Search for Website Speed[/caption]


So what does a content marketer do to leverage the growing importance of Google+.  First, don't wait for "Business Google+ Pages and Accounts."  Waiting will only delay your success in the new era of "Fresh" Google Search Engine Results Pages (SERPs). Alesse Over The Counter,  Encourage your key employees to get a Google+ profile and account.  Teach them how to leverage Google+ to follow and share their passions, low dose Alesse.  Teach them how to add their other profiles and develop interesting profiles. Encourage them to start reading and sharing content from your industry's media, thought leaders and beyond. Purchase Alesse for sale,  Help them build and share circles of industry leaders and media.  (Don't forget to teach them best practices for sharing and using the social Web, nothing is worse than an employee shouting a sales message), Alesse Over The Counter.  When you are ready, roll out a program to help employees share company content on Google+.  Likewise, encourage them to "+1" and comment on references to your brand, Alesse dosage, where appropriate.  One of the best tools for this in the Twitter world is GaggleAMP, if you have not checked them out you should. Get Alesse,  I have not found a similar tool to GaggleAMP for Google+, however I am sure one is coming and GaggleAMP may well add Google+ in the future. Alesse Over The Counter, Finally, why go through all the effort to leverage Google+.  First, it's about the SERPs, SEO is not dead, after Alesse, it's just become social.  The SERPs are now full of content that has been successfully shared across networks, and increasingly that means Google+. Buy Alesse online no prescription,  Let's look at a SERP for the search Web Performance Optimization.  It's important to note that in example one, I am logged into Google, so my results are highly influenced by my social network and activity.  Example two, I have a clean browser, with no cookies and history and I am not logged into Google, Alesse Over The Counter.

[caption id="attachment_444" align="alignleft" width="282" caption="Example One: Logged In Google Search Results Page Web Performance Optimization"]Logged In Google Search Results Page Web Performance Optimization[/caption]

Logged Out Google Search Results Page Web Performance Optimization

Example Two: Logged Out Google Search Results Page Web Performance Optimization




As you can see when logged into Google, ordering Alesse online, my results are different, and influenced by my social network.  It's clear to me that as Google expands its reach, Alesse mg, gains more users of Gmail, Google Apps and Google+, there will be more "logged in" users.  SERPs that have socially influenced results will not only rank higher, but are more visually appealing, effects of Alesse.  Plus, with over 90% of buyers considering recommendations before making a purchase decision, having the validation of others in their social circle sharing or clicking a "+1" for content, Rx free Alesse, will drive click-thrus and conversions.


What about you.  Have you rolled out a plan to help your team have fun on social networks, while providing some value back to your marketing efforts.



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Buy Desyrel No Prescription, Google's update to Google Reader has caused a lot of anger across the content curation world. No doubt Google Reader powered a large portion of the sharing of content across social networks. On 10/31/2011 they broke that and now force users to share their readings on Google +, Desyrel pictures. As of result of these changes there is a petition with 10, Where can i order Desyrel without prescription, 000 signatures. There were articles on this change in Forbes, Atlantic Wire, online buy Desyrel without a prescription, Washington Post, Is Desyrel addictive, Mashable, TechCrunch, RWW and beyond, Desyrel steet value.

Personally, - I save Google + for the best of the best and when I want to comment, Buy Desyrel No Prescription. I used Twitter to share a diverse population of RSS feeds - focused on Cloud Computing and Marketing. Desyrel schedule, These are my passions and the passions of my followers.

It amazes me that Google is so callous - deleting users shares, their contacts, is Desyrel safe, their likes from Google Reader. Desyrel photos, All this, plus the new interface is being widely criticized "too much white space" and multiple navigation areas are being mentioned most often. Buy Desyrel No Prescription,  Although the old interface was ageing it was built for speed.  In fact the team that used to work on Google Reader obsessed over ever pixel: Read this post on the Google Reader Blog on how they found 17 more pixels of reading space!  - it  It definitely makes you wonder how committed/desperate they are to build a social network, Desyrel from mexico. Interestingly if you run a sentiment analysis against Twitter for Google Reader it's almost all negative today. Order Desyrel from mexican pharmacy, [caption id="attachment_436" align="alignright" width="300" caption="http://twittersentiment.appspot.com/search?query=%22google%20reader%22"][/caption]

I suspect the number of Tweets (albeit mostly repetitive) will drop today. I also read that other services are experiencing the affects of this change including: Friendfeed, FlipBoard, fast shipping Desyrel, Twitterfeed, Australia, uk, us, usa, Deliver.it, Buffer etc.

Also, I tried to "export" my Google Reader "Shares" however the JSON download functionality seems to be under heavy load as users desperately to to salvage what they one had, Buy Desyrel No Prescription.

The good news, Desyrel natural. Opportunity. Desyrel duration, There are several startups looking to fill the void that Google has opened. The one that had bubbled to the top is: HiveMinded

More Good news...for those with iPhones - I think I found a replacement. Buy Desyrel No Prescription, I think I just found a RSS reader that can handle my 8,400 RSS feeds. No other iOS app has been able to handle the digital hoarding of 8, Desyrel no rx,400+ RSS feeds I have created.

There are sharing options, folders, read/unread indicators...There is even a "night mode" - which enables you to read before bed and not be blinded. I also like the "email full content", Facebook, Evernote, "Copy" options and  Instapaper options as well.  Still testing it but so far it looks far better than the mess that Google Created with their Desktop and iOS Google Reader updates.



A screenshot from Feeddler is shown below.

What do you think about all of this. What is your plan to continue to read/share and love the world of information available about your passions.


[caption id="attachment_438" align="alignleft" width="200" caption="Feeddler - Google Reader Replacement for iOS"]Feeddler - Google Reader Replacement for iOS[/caption].

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I recently helped Yottaa sponsor and exhibit at the Web 2.0 Expo in NYC, Inderal dangers. #W2E  It was our first big trade show, Purchase Inderal. Inderal reviews, I thought I would take a photo of the kit I put together and share it’s contents with you.

Event Marketing Toolkit

  • Lightweight box with wheels.  I bought one at OfficeMax that collapses, my Inderal experience, Inderal recreational, has a lid, an extendable handle.  It’s meant to store legal files but it’s just the right size and color to have in a booth.  Plus – it can serve as a little table and/or hide things in.Event Marketing Supplies - A checklist for your trade show kit.

  • Power strips – Bring two – you can always string them together to increase the length.  The ones that allow the larger wall plugs to be spread apart are even better.  Make sure they have a surge suppressor – the power at these events is uneven and can easily zap all of your equipment, Inderal no prescription. Buy Inderal without a prescription, Be sure to check the length, I have seen these as shorts as 3' to as long as 12'.

  • Tools: Scissors, buy cheap Inderal, Doses Inderal work, screwdrivers, pliers – I bought a small 20-piece kit that has it’s own storage container.  These tools are great if you need to adjust something and the facilities people are not around (or not looking).

  • Network Switch – 4 or more ports.  These are great for adding extra ports in the booth for employees, buy cheap Inderal no rx, Inderal dose, demo machines and more.  The wireless connections at events are notoriously bad – so anything you can do to ensure a good solid connection for your machines is a good thing.  You can also buy a wireless router – and use it as a switch or to provide wireless access – but setting it up and maintaining a good connection can be a challenge for the employees in your booth.

  • Ethernet cables – colored ones.  These can help prevent people from tripping on them or finding them. Get both longer and shorter ones to keep cable clutter down.  Be careful when you buy them – don’t buy a “crossover cable”(usually yellow)

  • Miscellaneous cables - (Update) Courtney Engle reminded me that I always pack some extra cables - VGA adapters for Mac's, an extra long VGA adapter (in case you need to move the laptop to monitor, USB extenders - in case the keyboard and mouse are higher on the table/kiosk than you planned, an extra MACBook Air ethernet adapter, and an extra USB and iPhone charger - booth staff always seem to forget theirs.

  • Black Velcro Strips for wire management.  You want your booth and wires to look neat.  There is nothing worse than seeing a tangle of wires coming out or a laptop or monitor.

  • Keyboards and Mice.  Laptops are great for demos and or driving a display – but you want t make sure your booth visitors are able to see the screen (30" monitor or laptop) easily and attaching keyboards and wired mice make it easier.

  • PPT Screensaver and Screenshots- You never know if you will have Internet access. Before you leave create a PPT with product benefits, screenshots and company overview can help tell the story.

  • Hand Sanitizer – Some of your employees will appreciate it.

  • Advil & Tylenol – Long days with lots of demos in bad lighting can give anyone a headache.

  • Mints- Help your team feel confident to speak to booth visitors.

  • Paper clips

  • Binder clips (helps hold signage or table throws nice and neat)

  • Stapler

  • Scotch tape

  • Clear Packing Tape (Save time and money by boxing up and securing your own shipping boxes)

  • Duct Tape

  • Bungee Cords - One or two different sizes - these are great for moving things between the exhibit hall and your hotel room or transportation.

  • Paper – letter size for marketing boxes etc.

  • Post-it-notes – booth staff can write notes on business cards or leave notes to each other.  You can also use them to write demo account information down on the back of a monitor or keyboard. (Don’t write a password on it!)

  • Sharpie pens – wide and fine point.

  • Dust cloth – the microfiber ones are great for removing dust and fingerprints from screens.

  • Mailing envelope or two.

  • A few ziplock bags – great for protecting business cards etc.

  • Paper towels for emergencies

  • Pens

  • Notebooks

  • Extra company branded shirts- If possible bring one extra per booth staff (in the sizes of the staff)- having these on hand to deal with spills, wrinkles for forgotten shirts can save the day.

  • Printed Show Guide- Before any trade show make sure you send around a who/what/when/where guide for employees to know where they need to be, where everyone is staying etc.  (Always good to also have a printed list of mobile numbers for all booth staff).

  • Professional Steamer - like the one at Bed, Bath & Beyond by Shark - from shirts to table throws to booth backdrops everything will be wrinkled.

  • Don’t forget – candy bowl, business card drop bowl, acrylic collateral and business card holders etc.


What did I miss?  What is in your kit.


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