William Toll - Marketing Pro in Boston and Berlin

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Category: Digital Strategy

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Activate Your Employee Brand Ambassadors In Social Media

Last week at HostingCon – the web hosting and cloud computing industry’s largest yearly event, I presented a session on Social Media in the Sales and Marketing track.  The slides and some follow up comments can be found below.   Social media-activating-your-employee-ambassadors william-toll from William Toll I think the slides tell the story I shared […]

Accelerating Ecommerce Revenue With Social Media

I was invited to speak at a seminar for ecommerce site owners which focused on the customer being an asset.  I gave two talks, one about ecommerce and website speed, with a Yottaa focus and the other about how to leverage social media to accelerate ecommerce revenue. My social media talk focused on a survey […]

Event: Your Customer – Your Asset

I am excited to announce an event for B2B and B2C professionals “Your Customer – Your Asset“.  It will be held in Copenhagen, Denmark on Monday November 28th, 2011.  The focus is ensuring customers complete their intent to purchase online. I will be presenting two sessions: Understanding How Ecommerce Revenue and Website Speed Correlate Accelerating […]

Google+ & Your Employees, Time to Dive In

We knew this would happen.  Google is now indexing and ranking Google+ content higher.  This makes sense, and it’s the reason Google has been on a “quality” push for months.  With the Panda update Google “took out the trash”.  With “Ripples” Google helps users understand how and why their content is shared.  The “+” button […]

Google Reader – An Update on Google’s Update

Google’s update to Google Reader has caused a lot of anger across the content curation world. No doubt Google Reader powered a large portion of the sharing of content across social networks. On 10/31/2011 they broke that and now force users to share their readings on Google +. As of result of these changes there […]

Event Marketing – The Ultimate Toolkit Checklist for Trade Show Booths

Preparing for a trade show or expo booth is complicated enough – with coordination between event organizers, creative teams and shipping companies – one thing you don’t want to forget about is the team.  With executives, sales teams and partners all expecting a flawless booth and engaged personnel – how can you, as the marketing […]

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