William Toll - Marketing Pro in Boston and Berlin

My Blog About Cloud Computing and Marketing Readings From Around the Web

Activate Your Employee Brand Ambassadors In Social Media

Last week at HostingCon – the web hosting and cloud computing industry’s largest yearly event, I presented a session on Social Media in the Sales and Marketing track.  The slides and some follow up comments can be found below.


I think the slides tell the story I shared in the 50 minutes I engaged with the audience.  I asked for participation and got several great questions, mainly focused on training and managing employees.  I also received some great Tweets from several leaders at organizations of all sizes.

Andi Mann


Anders Trolle-Schultz


Jeff Barr


David Gallant


I was happy that we only briefly touched on the tools- and remained focused on how to implement a program in the following steps:

  • Listen
  • Engage
  • Inspire
The companies that consistently benefit from the social media programs follow those three tenants closely.  What about your organization, are you leveraging your employes and evangelists?


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