William Toll - Marketing Pro in Boston and Berlin

My Blog About Cloud Computing and Marketing Readings From Around the Web

Tag: Ecommerce

Accelerating Ecommerce Revenue With Social Media

I was invited to speak at a seminar for ecommerce site owners which focused on the customer being an asset.  I gave two talks, one about ecommerce and website speed, with a Yottaa focus and the other about how to leverage social media to accelerate ecommerce revenue.

My social media talk focused on a survey of ecommerce websites and their use of Social Media tools to drive referrals and engagement with buyers.  Using Amazon as a benchmark the talk reviewed several websites in Denmark.  The presentation also left attendees with a strategy and process for moving forward with social media by listening, engaging and inspiring their ecommerce website visitors.

Based on feedback during the day long seminar, I believe there is a lot of interest in harnesses the power of Social Media to drive customer engagement and revenue, however there is no doubt a lack of knowledge on how to proceed.  SaaS-IT has some great programs that can help companies in Europe move forward with a program for growth.

Your Customer Your Asset Seminar, Copenhagen Denmark

http://np.netpublicator.com/?id=n76801379

Event Website: Your Customer, Your Asset – Seminar on how to ensure that customers act as anticipated or complete the purchase when they interact with you online.

Date: November 28, 2011

Location: Copenhagen Denmark – Auditorium Edvard Thomsens Vej 10, St. 2300 Copenhagen S

Sponsor: DIBS Payment Services – the Nordics leading provider of payment services.

Organizer: SaaS-IT – An established SaaS Consultancy that helps ISVs, Service Providers and the IT channel leverage the new SaaS and Cloud ecosystem.  My good friends Anders Trolle-Shultz and Vagn Kohler are the principles of SaaS-IT and my contacts for this event.

Accelerating Ecommerce Revenue with Social Media: Slideshare

 

Photos: 

William Toll, VP, Marketing Yottaa

William Toll, VP, Marketing at Yottaa

Photo by: Flemming Eiberg http://www.linkedin.com/in/flemmingeiberg

 

Your Customer Your Asset Seminar Copenhagen Denmark Nov 28 2011

Attendees at Your Customer, Your Asset Seminar in Copenhagen Denmark Nov 28 2011

Photo by: William Toll

Event: Your Customer – Your Asset

I am excited to announce an event for B2B and B2C professionals “Your Customer – Your Asset“.  It will be held in Copenhagen, Denmark on Monday November 28th, 2011.  The focus is ensuring customers complete their intent to purchase online.

I will be presenting two sessions:

  • Understanding How Ecommerce Revenue and Website Speed Correlate
  • Accelerating Ecommerce Revenue with Social Media

Social Media and the empowerment it bestows to the consumer is bringing disruption across every industry – in countries across the world. Ecommerce retailers the world over are rapidly adopting social commerce tech­niques to leverage employees, partners and customers to share stories, recommendations and interact with influencers.

In these two sessions I will show how ecommerce websites that leverage the power of social networks to drive word of mouth can drive higher conversions, average order sizes and customer satisfaction.  I’ll also show how adding social components to a website and shopping cart do not have to make the website slower. Faster websites have higher conversions, average order sizes and are more likely to be shared and generate repeat visits.

More information on the event can be found in this brochure:

The sponsors and speakers at the event include:

DIBS Payment Services

SaaS-iT – SaaS Consultancy

Yottaa – Website Performance Services

Convince Interactive – Digital Marketing Bureau

iHedge – Software Analysis Firm

Mimecast – Email Management Services

More Information About The Event Can Be Found On This LinkedIN Event Page:

http://events.linkedin.com/Customer-Asset/pub/842630

 

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