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Top 20 Marketing and Cloud Computing Readings for 6-2-2011
Top 20 Marketing and Cloud Computing Readings for 4-12-2011
- Persona-bly SpeakingSeptember 25, 2009Recently, there has been much tweetage amongst the #prodmgmt community in the Twitterverse on the subject of personas. It all started innocently enough when @bstnmelody tweeted “Need help from #prod...
- Convergence Commentary: Gone with the CloudApril 12, 2011BusinessCloud9s Martin Banks is in Atlanta at the Convergence conference. In the first of a series of diary pieces, the seasoned Microsoft watcher offers his personal view on the events of the first d...
- Case Study: Social Media Campaigns Outperform Banner Ads for Driving Quality Web TrafficApril 12, 2011Large brands like the ones we work with typically include social media marketing as part of a much larger marketing mix, as they should. They frequently run TV ads, banner ads, PR programs, pay-per-cl...
- A Revenue Cycle Analytics Overview for B2B SuccessApril 11, 2011In B2B marketing, numbers drive everything. They define lead generation success, they give marketing relevancy within the organization and they drive strategies and campaigns. Especially in this buyer...
- Post-click Copywriting Tips for Higher ConversionsApril 11, 2011Writing ad copy is an art and a science, right? First you get creative and figure out how to distinguish yourself and persuade searchers to click on your ad, all in 95 characters. Then you get scien...
- Why The Customer Lifetime Value Formula Is Crucial To Your BusinessApril 11, 2011Customers are expensive things to find, so you should be doing absolutely everything in your power to keep them as a customer and ensure your benefiting from the customer lifetime value formula. This...
- The Winners and Losers of Social MediaApril 12, 2011Tumblr, Weibo, Reddit, StumbleUpon, LinkedIn - Top; MySpace, Friendster, Ning, Hi5, Kaixing001 - Flop As seen on ignite
- Three examples of what Facebook doesn't include in Open Compute, like the use of Fusion IO integrationApril 12, 2011There are many out there who believe Facebook's Open Compute Project published all the details on Facebooks new data center. When I see the Open Compute website I see what is missing more than wha...
- How iPhone and Android Are Changing the NetworkApril 12, 2011If you want to run into Pradeep Sindhu, co-founder of Juniper Networks, your best bet is one of Palo Alto’s many cafes. Chances are, if you spot Sindhu, chairman of a $23 billion (in market capitali...
- Bloomberg Launches BusinessWeek iPad AppApril 11, 2011Bloomberg Businessweek has launched their iPad app called Bloomberg Businessweek+, and it is the first app from a major publisher to use Apple’s in-app purchases for subscriptions. In addition to Bu...
- How To Optimize for Google 2011 – Part 1 of 3April 11, 2011It has been nearly 3 years since I wrote my original 3 part series on “How to Optimize for Google”. Since writing that article some things have certainly changed, while others have remained exactl...
- IBM Offers Cloud Partners New Financing, Rental Options - CRNApril 11, 2011ChannelBuzz.caIBM Offers Cloud Partners New Financing, Rental OptionsCRNBy Rick Whiting, CRN Looking to give its channel partners a leg up in cloud computing, IBM is offering new pricing and financing...
- Microsoft Unveils Plans To Adapt Its ERP Applications For Cloud Computing - CRNApril 11, 2011ReutersMicrosoft Unveils Plans To Adapt Its ERP Applications For Cloud ComputingCRNMicrosoft will develop cloud-computing versions of its Microsoft Dynamics ERP applications and the company is promisi...
- SIIA Announces Finalists for 2011 CODiE Awards in Business SoftwareApril 11, 2011SIIA is pleased to announce the finalists for the 26th annual CODiE Awards in the business software categories. A list of the finalists is shown below, but may also be reviewed at http://www.siia.n...
- NTT America Announces Commercial Availability of New Private Cloud Offering - Business Wire (press release)April 11, 2011NTT America Announces Commercial Availability of New Private Cloud OfferingBusiness Wire (press release)NEW YORK--(BUSINESS WIRE)--NTT America, a global infrastructure services provider and wholly own...
- Life As Google's CIOApril 11, 2011Ben Fried explains the unique experience of running Google’s corporate IT, from constant online software upgrades to a homegrown videoconferencing system.
- Apple store kneecaps rival browserApril 8, 2011Bookmarklets considered harmful Exclusive Apple has ordered the developer of a web browser for iPhones and iPads to disable vital functionality. The gatekeepers at the iTunes store, which sells the...
- Bruised Iron Mountain gives up on storage cloudApril 11, 2011Gartner gives game away It's weird: Gartner is now Iron Mountain's news outlet and tells us that bruised Iron Mountain is giving up on its public cloud storage and closing the business down. The belea...
- How to Build an Unforgettable, "Smashable" Brand Identity (Hint: It's Not the Logo)April 11, 2011No, you don't have to tell me, because I know what you're about to say: your new product is brilliant. It's a game-changer. Problem is, you need a killer logo. Well, today, designers, inventors, and i...
- Facebook and Baidu Reported in Social Networking DealApril 11, 2011Like all social networking sites, Facebook is banned (others say it is blocked which I guess is the PC way to talk about censorship) in China. No surprise there. What is a surprise, however, is that a...
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William Toll’s Marketing, Cloud Computing Readings and more!
- Recipe for Blogging Success at BlogWorld New Media ExpoSeptember 28, 2010Marketers like formulas and what better metaphor for successful online marketing with blogs than a recipe? At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for success...
- Top 10 FAQs For Sales Contest ThemesSeptember 28, 2010Ideas for “sales contest themes” is one of the most requested topics from visitors of the Sales Operations Blog. Mark Repkin Earlier this year, I partnered with Mark Repkin, an incentive and recog...
- Q&A: BT's Bian Salins on using Twitter for customer serviceSeptember 28, 2010Bian Salins is Head of Social Media Innovation within BT Customer Service, and manages BTs social media channels. Bian will be speaking at Econsultancy's JUMP event on October 13, about her experi...
- Techcrunch Disrupted by AOL: The end of an era in tech blogging?September 28, 2010The news/rumor that Techcrunch is up for sale quickly made the rounds at the Techcrunch Disrupt conference this afternoon. GigaOm started it with a post that a sale to AOL is close at...
- The Top 25 – an alternate lookSeptember 28, 2010Eric has released his latest top 25 virtualisation based bloggers list, As I expected PlanetVM has dropped out of the top 25 but there has been a lot of fresh blood in there. The top 25 welcomes at...
- Microsoft Replacing Windows Live Spaces with WordPress.comSeptember 27, 2010Microsoft and Automattic, the parent company of WordPress.com, announced today that the Windows Live Spaces blogging service will be phased out in favor of WordPress.com. Users of the service will hav...
- Real Social Data, Please - (by @baekdal)September 27, 2010A couple of days ago, several tweets pointed me towards a blog post by Jeff Bullas, with the "fact" that 32% of all Facebook users earn more than $100,000 - which is spectacular. The only problem is t...
- RIM Looking To Ditch Blackberry OS, Will The Bet Pay Off?September 27, 2010As we already reported, Research In Motion (RIM) will be unveiling the Blackberry Tablet next week at a developer conference and for the fist time will be using a different operating system. While ma...
- Picking the Most Important Features & APIs for Your Mobile AppSeptember 27, 2010Earlier this summer, we posed the question of whether or not native mobile applications would eventually be made obsolete by the mobile Web. Many agreed that the power of the mobile Web and cloud over...
- Improve Search Engine Optimization: Avoid A Common Blogging MistakeSeptember 27, 2010A good blog is one that is filled with useful content and which helps people find your website. How does it help people find your website? The blog shares articles and keyword rich content that cont...
- A Detailed Look at Apple and Google’s Fight for Mobile Developer AttentionSeptember 27, 2010Appcelerator and IDC just published a new survey of smartphone developers focusing on long-term platform perceptions, as well as what features are most important when developing a new app.The results,...
- 7 Simple SEO Tasks to Complete for a New SiteSeptember 27, 2010I have assisted countless websites in launching a new or redesigned website. Regardless of the business or the industry, there are a number of tasks you should perform to make sure your SEO gets off...
- 4 More Principles Of Information ArchitectureSeptember 27, 2010Last week I started a discussion of IA and offered 4 principles of information architecture based on the work of Dan Brown. This week I want to continue with the last 4 of the 8 principles Dan provide...
- French Court First of Many to Convict Google of “Suggest” Defamation?September 27, 2010May I suggest that Google CEO Eric Schmidt cancel any plans to ski the French alps this year–the authorities may not let him in! Not after he (and Google proper) were convicted of defamation for res...
- On Phones Social is the Killer App & it Will Cost YouSeptember 27, 2010Social networking has become the killer application for mobile broadband and possibly the adoption of smart phones. A survey out today from Allot Communications, which tracks the types of traffic sent...
- The Complete Guide to Facebook’s Data CentersSeptember 27, 2010With more than 500 million active users, Facebook is the busiest site on the Internet and has built an extensive infrastructure to support this rapid growth. We’ve written a lot about Facebook’s...
- 3 Skills That Most Product Managers Are MissingSeptember 27, 2010Image Credit You Can't Be A Complete Product Manager Without These Skills I’m guessing that you wouldn’t go to work naked. Then why-oh-why are heading off to your product management job when y...
- A Guide to FutureM – Design & Customer ExperienceSeptember 27, 2010With nearly 50 events scheduled for the FutureM week of October 4-8, 2010 – we get it may be a little overwhelming to figure out what to do. And there’s only so much time you can spend out of the...
- Vibrant Media Gears Up for Possible Public Stock OfferingSeptember 27, 2010NEW YORK (AdAge.com) -- Vibrant Media, purveyor of the once-confusing double-underlined hyperlinked ads in news articles, may be going for an IPO. The New York-based internet company has hired a chief...
- Excerpt: Use the POST Method to Plan Your Mobile StrategySeptember 26, 2010In the excerpt below, from the book Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted Schadler, the authors discuss how a company can brin...
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William Toll’s Marketing and Cloud Reading
- Data in the Cloud Still Governed by Obsolete Privacy LawsSeptember 24, 2010The Electronic Communications Privacy Act (ECPA) was enacted in 1986 to protect user data from government oversight and significant portions haven't been updated since. That's a problem, advocates s...
- Weekly Case Study: Using a Data Center Relocation To Create A Virtual InfrastructureSeptember 24, 2010The American Institute of Certified Public Accountants (AICPA) relocated its data centers to North Carolina. Instead of relocating 250 servers, they leveraged the opportunity to create a virtual infra...
- Verizon CEO Crushes Hopes of 1.4M AT&T SubscribersSeptember 23, 2010Despite supplier rumors that seemed to indicate a Verizon iPhone coming early next year, recent comments by Verizon CEO Ivan Seidenberg suggest otherwise. Seidenberg said that Apple's device won't app...
- How Real Time Social Media Marketing Is Changing PR and AdvertisingSeptember 22, 2010I was discussing the changing landscape of the public relations market over coffee the other day with a couple of PR professionals and we got to chatting about how social media is changing their indus...
- Picking the Right Page to Target with Link BuildingSeptember 23, 2010Ranking for a competitive keyword is never easy, so before making the link building investment its important to not only target the right keywords, but target the right pages for those keywords. I’d...
- The Next Big Thing? Lot's of Little Things.September 20, 2010Cross-posted on The Engaged ConumerIf you haven't met our VP of strategy here at Powered, Greg Verdino, you should try and remedy that soon. He's a smart guy who brings a healthy dose of wit and snide...
- 10 Metrics for a New CIOSeptember 17, 2010My friend Vinnie Mirchandani is advising a new CIO colleague who is looking for a short and hard-hitting list of IT metrics to start tracking. I’m a big believer in the less is more philosophy in...
- The Secret of Google Instant: Behavioral PsychologySeptember 23, 2010It’s possible that Google borrowed a few principles from behavioral psychologists when building Google Instant in order to get people to search more. They have 5 ‘suggested results’ as a maximum...
- Happy Social Good Day From Mashable & (RED)September 23, 2010Can social media be used to make the world a better place? We believe it can, so we’ve declared today Social Good Day.Mashable and (RED) invite you to join the social media for social good movement...
- LinkedIn to Acquire B2B Ratings Provider ChoiceVendorSeptember 23, 2010LinkedIn announced that it has agreed to acquire ChoiceVendor, which is a company that provides ratings and reviews of B2B service providers in more than 70 categories across the United States. Ch...
- infographic – The State of the Blogosphere in 2010September 23, 2010While reading my RSS feeds in Google Reader I came across this interesting infographic made by by infographiclabs for blogharlad about the state of the blogsphere in 2010. Here are a few highlights fr...
- How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of ThemSeptember 23, 2010Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how to get awesome results with Facebook ads. It’s been a person...
- HTML5: The Facts And The MythsSeptember 23, 2010You can’t escape it. Everyone’s talking about HTML5. it’s perhaps the most hyped technology since people started putting rounded corners on everything and using unnecessary gradients. In f...
- SCVNGR Provides Tools For Facebook Place PagesSeptember 23, 2010Location check-in game SCVNGR is launching a widget to help local businesses use their Facebook Place Pages to drive foot traffic to their stores. The SCVNGR widget allows businesses to offer rewards...
- 23 Acquisitions by Google in 2010September 23, 2010According to Business Insider, 2010 has been Google's most successful year in regards to the volume of acquisitions they have completed. The nearly doubled their next best year with 23 acquisitions in...
- Pay for the Subway Using Your iPhoneSeptember 23, 2010Visa has just rolled out a new pilot program that allows New Yorkers to pay subway, bus and train fares with a wave of their iPhones.New York City Transit, NJ TRANSIT and the Port Authority of New Yor...
- 5 Tips For B2B Public Relations ProfessionalsSeptember 23, 2010Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report, 18% of marketing decision makers...
- Brand Management Success From WithinSeptember 23, 2010It's with no surprise that your ability to build a strong brand is greatly influenced by the decision makers around you. The answers to a few obvious questions are very revealing. Is your CEO the pr...
- Being a brilliant brand leader - Part 1September 23, 2010This is the first of 2 posts on the results from our 3rd brandgym research paper, this one on Being a Brilliant Brand Leader. Thanks to everyone who everyone who took part. We had feedback from people...
- Twitter to Release a Real-time Analytics Solution This Year [REPORT]September 23, 2010Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets.Member of Twitter’s business develop...
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William Toll’s Recent Reading: Marketing & Cloud Topics
- IBM flexes its analytic muscles and snaps up NetezzaSeptember 22, 2010This week IBM announced its agreement to acquire Netezza, a leading provider of data warehousing appliances, for $1.7 billion. The deal equates to $27 per share paid for in cash and represents a 9.8%...
- Sessions, Sessions EverywhereSeptember 22, 2010If you’re replicating session state across application servers you probably need to rethink your strategy. There’s other options – more efficient options – than wasting RAM and, ultimately, mo...
- Oracle Adopts the Worst Term for Cloud Computing to Describe an Impressive MachineSeptember 22, 2010A few weeks ago, we posed this question for our weekly poll: What are the top five worst terms for cloud computing? "Cloud in a box," came in first out of the approximate 1,100 votes submitted. Orac...
- Measuring multichannel marketing campaigns: a #JUMPchallenge postSeptember 22, 2010This post by Peter ONeill is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP ev...
- Oracle's Marketing Automation Becomes More Relevant For B2BSeptember 21, 2010You wouldn't know it from the press release announcing Oracle CRM On Demand Release 18, but the Market2Lead marketing automation technology has been integrated into the platform. I received a demo o...
- A B2B Channel Mid-Market Reality: One Size Doesn’t Fit AllSeptember 17, 2010Lately, our clients have shared which approaches are working and which aren’t when marketing to mid-market prospects through channel partners. While some B2B organizations struggle penetrating these...
- Not Every Inquiry is a LeadSeptember 21, 2010A person gives you their name and email address in order to download a white paper from your site. A person has signed up for your monthly newsletter or subscribed to your blog. A pe...
- How Important Have Apps Become?September 22, 2010It goes without saying that as more and more people transition to smartphones, the app industry will only get hotter. Pew’s recent report on mobile apps provided us with a wealth of information on t...
- FutureM to Make Boston the Global Hub of Internet MarketingSeptember 21, 2010For a 5 day stretch in October, the marketing world turns its attention to Boston for the Massachusetts Innovation Technology Exchanges (MITX) FutureM. FutureM consists of several events and activiti...
- Yes, It’s True: The Internet Makes You HappierSeptember 21, 2010There are those who believe that too much time spent on the Internet makes people less social and causes them to lose touch with the real world, but a new British study released today found that acce...
- ad:tech UK London 2010 – Day 1September 21, 2010It’s the 21st of September and the Microsoft Advertising Team is making its way to the London Olympia! A long queue of visitors is waiting in the Autumn sun for ad:tech 2010 to open. It is an indi...
- The Death Grip Of Old Marketing IdeasSeptember 20, 2010The Death Grip Of Old Marketing Ideas By Steve Farnsworth (@Steveology) - Early in my career I managed client-side demand generation: direct mail and ads mostly. I’d been doing this for awhile when...
- Important Lesson from Today's Twitter Security Failure - (by @baekdal)September 21, 2010If you have been near Twitter the last couple of hours, you have probably noticed the huge amount of strange tweets. And if you moved your mouse over it, all kinds weird things started to happen - eve...
- What is With Twitter? Google, this is Where You Should Step UpSeptember 21, 2010The ink is hardly dry on yesterday’s post about Twitter’s inability to roll out their new UI faster when I wake up to the news that Twitter has been totally hacked. Not just hacked a little bit....
- Social Software – What Is Your Intent?September 21, 2010Union Square Ventures’ Fred Wilson wrote a post titled Social Layers and Social Intention. In it, he asked why the simple, 140-character maximum Twitter has succeeded, while the more ambitious Frien...
- Torturing Leads vs. Nurturing LeadsMay 4, 2010I used to think the worst thing my clients did to qualified leads was to ignore them once they found out they weren’t ready to close this quarter (or even this month). Complex, high-ticket B2B solut...
- Three Trends in Channel CommunicationsJuly 22, 2010The channel is always awash in new products and technologies for communicating with channel partners, and marketing managers sometimes have a hard time keeping up. It helps to understand the trend ea...
- HP’s Pad UI Printer: We Need More Thinking Like This!September 20, 2010TweetWhat a fabulous idea: spend $399 for a pad and get a free printer! That’s the idea behind HP’s Photosmart eStation printer, and I love it. In fact, we need more thinking like this. Why c...
- Top 10 Branding MandatesSeptember 21, 2010A brand must... 1. Stand for something. It should know its customers well and its values should align with its customers’ values. It should epitomize specific customer values so well that cu...
- Internet Brands Acquired for $640 MillionSeptember 21, 2010Private equity firm Hellman Friedman has entered an agreement to acquire online media company Internet Brands for approximately $640 million in cash, at $13.35 a share. The price is a 46.5% premium o...
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William Toll’s Recent Reading
- Cloud Is Very Much An International MovementSeptember 15, 2010By William Toll This week, I had the great opportunity to meet 12 UK Cloud and SaaS companies as they visit the US on a "Cloud Mission to Boston and Silicon Valley." The UK Trade and Investment gover...
- vSphere 4.1 features and benefits compared to Hyper-V R2, Citrix XenServer 5.6 and Red Hat Entreprise Virtualization 2.2September 20, 2010Detailed Feature after feature compare vSphere 4.1 with Hyper-V R2, Citrix Xen 5.6 and Red Hat 2.2 A new pdf which I discovered (I guess someone tweeted that on Twitter) which compare...
- Donatelli’s $2B betSeptember 20, 2010HP’s off-the-charts $2.35B buy of 3Par is why Dave Donatelli gets the big bucks and you don’t. Mr. Donatelli, late of EMC, has big plans. But what are they? We can tease out part of Donatelli’s...
- Website Performance Benefit… Increased RevenueSeptember 20, 2010We touched on some quick tips for accelerating Ecommerce Website performance in a previous blog post, but we still receive a lot of questions about how a faster website load time directly BENEFITS an...
- Resource pools and simultaneous vMotionsSeptember 20, 2010Many organizations have the bad habit to use resource pools to create a folder structure in the host and cluster view of vCenter. Virtual machines are being placed inside a resource pool to show some...
- Strength In Length: The Long Slogan AdvantageSeptember 20, 2010After three years of operations and $29 million in losses, Federal Express gave up trying to compete head-to-head with air-cargo leader Emery Air Freight. Instead, it decided to focus the company on...
- Assessing the Maturity of Your Referencing ProcessSeptember 19, 2010Author: Chris Herbert Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. Purchasing a technology “solution” is known...
- The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for AttentionSeptember 20, 2010B2B marketers unite! You have nothing to lose but your lousy response rates. There’s never been a more exciting – or a scarier– time to be a B2B marketer. It’s not about social media, the web...
- Google Apps Adopts Two-Factor AuthenticationSeptember 20, 2010Google Apps is launching two-factor authentication, allowing the capability to verify a person's identity with a code sent to the user's mobile device. Most Web-based services still use systems that...
- 10 Worst Things That Can Happen In Your CheckoutSeptember 20, 2010Every online retailer should be obsessed with improving its checkout process. The following are 10 of the most common hiccups, is your store guilty of any of the following? 1. No persistent cookie As...
- Newsy: The Story Behind its Innovative News AppSeptember 20, 2010Today we're starting a new interview series on ReadWriteWeb, focused on product innovation on the Web. I'll be interviewing a number of startup founders over the coming weeks, all of whom have create...
- 5 Important New Trends in LocationSeptember 19, 2010As Facebook enters into the location market with Facebook Places, the world’s largest social network will help to make the edgy concept of checkins and location-sharing a mainstream practice.Faceboo...
- Infographic: How Adults Use Mobile PhonesSeptember 19, 2010Here is the latest infographic out from Flowtown, this time on how Adults are using mobile phones, and with it, comes a few interesting stats to take notice of… Like the 90% of 18-29 year olds that...
- Science of MarketingSeptember 19, 2010I have seen many definitions of marketing, but my favorite is this one: “Marketing is a social process by which individuals and groups obtain what they need and want.” What appeal...
- Understanding Risk Communication to Avert a PR Crisis in SocialSeptember 19, 2010Or how, in the words of Dr. Peter Sandman, ignorance can lead to enthusiasm as easily as to panic. He was the first to define how risk in this context equals hazard plus outrage. In other words, p...
- Should marketing technology be centralized?September 19, 2010As marketers adopt more and more marketing technology in their work, particularly cloud-based applications, with many choices and many different opinions about what software is best for a particular p...
- On Samsung Galaxy Tab: ‘Android Apps Are Going to Be a Little Ugly’September 18, 2010Surprise! It looks like the Samsung Galaxy Tab, which will be running the tablet-incompatible Android 2.2, or Froyo, OS, might have some issues with applications. Samsung already mentioned that some a...
- The Successes of Faster, More Frequent FailureSeptember 18, 2010It may sound strange, but I believe that one of the tricks to success is to learn how to fail. As a generation or maybe as a society we are taught that failure is bad but when I think back some of the...
- The Cloud Is Here To Stay – Summary From Forrester’s Vendor Strategy TweetJam On Cloud ComputingSeptember 17, 2010On September 15th between 11am-12pm EDT Forrester held an interactive TweetJam on the future of cloud computing including Forrester analysts Jennifer Belissent, Mike Cansfield, Pascal Matzke, Stefan R...
- Sun VARS: Hurd won't change Oracle's direct-sales focusSeptember 17, 2010While Mark Hurd was seen as a channel booster at HP, Sun VARs don't expect him to change Oracle's direct-sales culture. Mark Hurd - Oracle Corporation - Oracle - Hewlett-Packard - Su...
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William Toll’s Recent Readings
- Update: Hosting & Cloud Transformation Summit 2010September 16, 2010Las Vegas, Nevada - The Mezeo team is at the Tier 1 Research Hosting Cloud Transformation Summit this week. The Summit has been very well attended this year, and we are seeing an increased focus on...
- Cloud computing's role in the evolving data centerSeptember 16, 2010This week I'm at the Hosting Cloud Transformation Summit, aimed at analysts looking to bring together traditional data centers and cloud computing -- not a bad concept. So what's new here? The unmist...
- Why Aren't Facebook Ads More Transparent?September 16, 2010For a company that thrives on transparency, Facebooks advertising isnt very transparent. Check out your Facebook home page, note the ads on the right side, and tell me what companies theyre for. Sur...
- Facebook Job Search App Gets $6M in FundingSeptember 16, 2010This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark.. If you would like to have your startup cons...
- The Colors of The Web’s Superbrands [INFOGRAPHIC]September 16, 2010Which colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers have decided to find out, producing the beautiful infographic below as the resul...
- Create employee video testimonials to attract top talentSeptember 13, 2010Just about everyone today understands the value of customer testimonials. There’s really nobody better to convince prospective buyers that you offer great products and services than your own happy...
- 25 tips to skyrocket your search engine rankingsSeptember 15, 2010Guest post by Karan Singhal SEOmoz These days, it’s hard to find legitimate content that will help your search engine optimization campaign reach its potential. Most of the time, t...
- CMO guide to Foursquare, Gowalla, Loopt & BrightkiteSeptember 14, 2010A Gowalla heat map of Austin, Texas, by Bramus on Flickr Evaluating the business potential of location-based social applications—is the tail wagging the dog? If you read any mainst...
- The new Twitter interface: bye, bye backgroundsSeptember 16, 2010Playing with the new Twitter interface, one thing struck me immediately: the increase in the relative width of the content area means that backgrounds are essentially now redundant. S...
- Goodbye Windows, hello IE9 and the cloudSeptember 16, 2010It seems mightily ironic that it should be a new browser release from Microsoft, of all people, that finally treats websites as applications. It’s been a long time coming â a decade at least â but...
- Interbrand Names 100 Best Global BrandsSeptember 16, 2010It’s probably no surprise that Coca-Cola is the number one brand in the world, but did you know that they are one of only three non-techie brands to make the top ten? For the 11th year in a row, I...
- Is Analyst Relations a prisoner of its own success within the IT sector?September 15, 2010Analyst Relations remains a relatively new practice within communications, but even during its formative years it seems to be going through an identity crisis. Every section of the communications indu...
- New Nokia CEO Elop: 'Developers, developers, developers'September 16, 2010Stephen Elop is jumping right into his new role as CEO of Nokia after leaving Microsoft last week. On stage at the Nokia World conference in London, Elop -- who was up until Friday president of the Mi...
- Does Goldilocks Pricing Work for SaaS or Web Apps?September 16, 2010I was asked for my thoughts on this question someone posted on Quora: Based on your real-world experiences, does Hal Varians Goldilocks pricing result in most buyers choosing the middle option? Essent...
- Revealed: Google’s new mega data center in FinlandSeptember 15, 2010Last year, Google bought an old paper mill in Finland. Now the company is in process of converting that paper mill into a major data center. Construction is already well underway, and the data center...
- Startup Tips from Jack Dorsey: Don't Pull a TwitterSeptember 15, 2010Twitter is often hailed as an exalted success story whose footsteps should be followed by young startups. While Twitter is certainly a successful break-out company that managed to shoehorn an innovati...
- New Study Reveals 3 Things You Can Learn from Effective Content MarketersSeptember 15, 2010Over the past couple of months, I've had the pleasure participating as one of the authors for some really interesting and eye-opening research from Junta42 and MarketingProfs on the topic of B2B conte...
- 10 (almost) ironclad arguments for SEOSeptember 15, 2010SEO. What’s the deal? Why do marketing VPs, IT teams and CFO’s flee, screaming, at the mere mention of search engine optimization? I have no answers. However, I do have a few points – data-dri...
- Does your SEO get lost in the translation?September 15, 2010by Mike Moran People often ask me how to break into international markets. Big companies struggle with this all the time, but the great thing about the Internet is that small companies have a bet...
- Saatchi & Saatchi Celebrates 40th Anniversary with Party, MicrositeSeptember 15, 2010MC Saatchi, Santa Monica, CA created a microsite to commemorate Saatchi Saatchis 40th anniversary. At least for one recent evening at a soiree in London, which counted Bono and Margaret Thatcher...
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William Toll’s Recent Readings
- Pricing in the CloudSeptember 13, 2010I started writing this post, but realized that it was going to be way too long. So I decided to split it into a series. Here goes part 1 of my series on Pricing in the Cloud. Happy Birthday, Amazon...
- Cloud promises savings, delivers speed - ComputerworldSeptember 13, 2010Cloud promises savings, delivers speedComputerworldIT leaders are being urged to use cloud computing to lower costs in the data center. But is speed the real payoff? By Robert L. Mitchell Computerworl...
- Applying Scalability Patterns to Infrastructure ArchitectureSeptember 13, 2010Too often software design patterns are overlooked by network and application delivery network architects but these patterns are often equally applicable to addressing a broad range of architectural ch...
- Five Lessons Search Firms Can Learn From The Content FarmsSeptember 13, 2010There’s been a lot of talk recently of the huge amount of search traffic Demand Media are getting from natural search which was disclosed in their documents going with their planned IPO. If you’v...
- 6 Ways to Tackle the Promo Code ProblemSeptember 13, 2010What’s the problem with promo codes? Also called coupon codes, voucher codes, offer codes or discount codes, promo codes are popular sales incentives offered by online retailers. They are also one o...
- The myth of preparationSeptember 13, 2010There are three stages of preparation. (For a speech, a product, an interview, a sporting event...) The first I'll call the beginner stage. This is where you make huge progress as a result of incre...
- In the mobile OS space, bigger doesn't mean betterSeptember 13, 2010But unfortunately for Google and Nokia, bigger isn't necessarily better, and for Apple, less is probably more. The reason: it's not market share that counts. It's what portion of the market you have a...
- 2 Guaranteed Ways To Make Your Niche Product A SuccessSeptember 13, 2010Image Credit Product Management For A Niche Product Requires You To Hit The Target In this age of social media and short customer attention spans, product managers who are responsible for niche p...
- Six Questions To Jump-Start Your Content Marketing PlanSeptember 13, 2010Funny how all the social media pundits were screaming, “Content is King!” from rooftops as far back as there were social media pundits. If you heard that line once in advice, confe...
- Will Oracle buy Informatica next?September 12, 2010People are picking Informatica as the next likely acquisition target for Oracle
- Defining "Platform" and "Platform-as-a-Service"September 12, 2010A couple of weeks ago, Alex Williams asked on the ReadWriteCloud weekly poll what people thought were the "worst terms" in cloud computing. The results were inconclusive. Or rather, there are a nu...
- Embrace Articles for B2B Content MarketingSeptember 12, 2010Many companies that I speak with think that the content they use in marketing campaigns needs to be big, heavy-duty pieces like white papers, eBooks and webinars. When theyre assessing how they can im...
- 5 Popular Startups and How They Got FundingSeptember 12, 2010This post originally appeared on Forbes.com, where Mashable regularly contributes articles about social media, business and technology.Why do web startups raise money? And how? These are two questions...
- Facebook Has a New Feature for Page ExposureSeptember 12, 2010Facebook has launched a new feature for content discovery. If you go to facebook.com/pages/browser.php, you can discover Facebooks popular pages. Users can browse popular pages by categories like...
- The Rise of Cloud GovernanceSeptember 12, 2010As we get into more complex cloud computing solutions, the need for governance is back on the radar screen. Although most have not noticed, there has been a focus lately on management a...
- 40 Title Tag SEO for Google Ranking Factors & Optimization Techniques + ResourcesSeptember 8, 2010A few months ago one of my clients has changed platforms. The new platform changed almost everything we’ve optimized on-site for years. It even messed up the obvious SEO basics like title tags an...
- Bricklin on Technology: Insights for the Technological StartupSeptember 12, 2010Have you ever stopped to consider what tools small business owners take for granted in their daily routine? The fax machine. The cell phone. And then there’s the spreadsheet. Many a time I have op...
- Comcast’s NBC-U Dreams May Be Online Video’s NightmareSeptember 11, 2010Right now, there’s a very good chance that most people in America will soon have just one choice for truly high-speed Internet access suitable for watching video — their local cable monopoly. Wit...
- The 5 Components of Successful Marketing MemesJuly 12, 2010We live in a world in which a kid with big obstacles but even bigger dreams can become a worldwide sensation overnight. Zach Anner did not need a PR machine, a contract, or even much in the way of t...
- If the information is important it will find meSeptember 11, 2010Robert Scoble says "If the information is important it will find me". Friends on Twitter, Facebook, and Buzz, will expose the important information to us in real time. Techmeme, Digg, HackerNews, and...
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William Toll’s Recent Readings
- The numbers don't lie -- cloud computing boosts server salesSeptember 10, 2010We've been reporting on server growth around cloud computing for a while. And now, according to IDC, worldwide server market revenues increased 11 percent in the second quarter. Clearly, this is not a...
- Nokia Hires a New CEO from MicrosoftSeptember 10, 2010After a summer of searching, Finland-based Nokia has chosen a new CEO: Stephen Elop, the president of Microsoft’s Business division.Earlier this year, reports surfaced that Nokia was unhappy with th...
- Adobe Responds to Apple’s New RulesSeptember 10, 2010Yesterday, seemingly out of the blue, Apple issued a statement saying it will ease up restrictions for development tools used to create iOS party apps. Now, Adobe has reacted with a statement of its o...
- Google Instant isn't going to end the universeSeptember 10, 2010Here's the thing about Google Instant: It doesn't change search as much as you might think. I'm not ignoring the fact that it's a big innovation. The speed required to make Instant work is mind-boggli...
- Google Instant technology advances, not just UI changesSeptember 9, 2010Google Instant was announced yesterday but the underlying technology has been under development for years. Google Instant vastly improves the search experience for users, but it is much more than just...
- The New PR: Reputation Management OnlineSeptember 10, 2010The Internet: giving the Average Joe the power to weigh in on your brand. Like it or not, the Internet is now one of the most powerful public opinion tools available. Never before has...
- Prezi Meeting Brings Collaboration to Web-based PresentationsSeptember 10, 2010Web-based presentation software Prezi is bringing its own twist to presentation collaboration with the launch of Prezi Meeting.Prezi, launched in May 2008, ditches the traditional slide format for pre...
- How did Google Instant become Faster with 5-7X More Results Pages?September 9, 2010We don't have a lot of details on how Google pulled off their technically very impressive Google Instant release, but in Google Instant behind the scenes, they did share some interesting facts: Goo...
- vAgents of Change, Positive Deviants and Stories That InspireSeptember 9, 2010So much going on, wanted to put up a quick summary of some recent and upcoming activity: VMworld Amazing week in San Francisco, I got to talk with over 100 people that I met in person for the first ti...
- Cloud Powered OutsourcingSeptember 9, 2010I wrote an Op-Ed piece for Sandhill.com on “Cloud Powered Outsourcing” available here. The focus istohighlight how ervices firms can leverage the disruptive nature of cloud compu...
- How Google Instant Impacts Search Engine OptimizationSeptember 9, 2010Google Instant is an enhancement to Google’s search engine that shows you, and changes, the search results as you type, in real time. By implementing Google Instant, Google is trying to enhance our...
- Website Speed Trumps Functionality for UsersSeptember 9, 2010When Seconds Count” is the name of a report conducted by Equation Research on behalf of Gomez, released in September 2010. In this study, users were asked about their feelings toward website spee...
- The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat]September 9, 2010As a B2B marketer, you’ve likely attended many of them, worked at them, and perhaps even spoken at them. Conferences and trade shows are a staple in a business marketer’s diet. But how well do con...
- Properly Formatting your Press Release for Maximum Impact - Part IISeptember 9, 2010by Stone Reuning Optimizing Company News for the Search Engines Aside from letting the world know about what's going on at your company, press releases also help your company's website build and...
- Securing The Foundations Of The Private CloudSeptember 9, 2010By Chuck Hollis, VP – Global Marketing CTO, EMC Corporation, 8-31-10 This post originally appeared on chucksblog.emc.com and is reprinted with permission. Lots of activity at VMworld this week, plu...
- AT&T solving coverage issues with 850 overlay and new cell sitesSeptember 9, 2010ATT offers explanation in plain english on how it’s fixing its network issues
- PeekYou – Starbucks case study using PeekData reverse url indentity lookups – Social Media Monitoring Platforms will improve when using this dataSeptember 9, 2010This is a long post brought about through recent meeting with PeekYou, the massive database of public information on 250 million individuals, mostly in the United States, that PeekYou...
- Will Google Instant harm AdWords and advertisers?September 9, 2010That, at least, is one possible interpretation of eye tracker data Google itself provided at the Instant launch. Former Financial Times journalist Tom Foremski, who attended the launch, writes: Durin...
- Google Instant – What nowSeptember 9, 2010I spent quite a bit of time last night playing around with Google instant, and watching all the activity on Twitter. It’s always amusing to watch the “SEO is dead” brigade find...
- Google Instant: the search experts' viewSeptember 9, 2010Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing? I've been asking a number of search experts for their predictions on the imp...
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William Toll’s Recent Readings
- Social Media Ad Spending Will Hit $3.3 Billion in 2010September 7, 2010Social networks worldwide will rake in $3.3 billion in advertising dollars this year, according to updated estimates by eMarketer. That’s a 31% increase from 2009?s $2.5 billion...
- The Importance of ContextSeptember 7, 2010On September 7, 2010, Matthias Roebel from BizSphere.com/blog wrote “The Importance of Context for the Enterprise 2.0?: Just a few days ago Joe Galvin from Sirius Decisions wrote about how importa...
- Empowered free on Kindle this week. Why we're not crazy.September 7, 2010by Josh Bernoff Starting today and continuing until this Friday September 10, you can download Empowered to your Kindle at no charge. You want to know how to manage your company in the age of empower...
- Capacity Management – reason enough for the CloudSeptember 7, 2010The issue of how better to use IT resources is currently the focus of a lot of interesting buzz words such as capacity management, Green IT, energy management and, above all, Cloud co...
- The Difference Between Good Design and Great DesignSeptember 7, 2010What’s the difference between a good design and a great design? When you sit down and start a new project, that should be one of the questions at the forefront of your concerns. Yours is a quest to...
- Why Competitors Hate CompetitionSeptember 7, 2010The last 2-3 decades have been a time of business exuberance—not just in terms of revenue and earnings growth, but in thought as well. In that time-frame, we’ve seen the emergence of several slog...
- UNcanny Insights From UnMarketingSeptember 7, 2010TweetThe new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style.Here’s what makes UnMarketing an unusual, yet worthy use...
- SAP deploying 1000 iPads to employees, more on the waySeptember 6, 2010SAP has embraced its devotion to mobile solutions by distributing 1,000 iPads to employees with more to come. ZDNet reports that SAP's CIO Oliver Bussmann shared news of the iPad program late last wee...
- RIM Acquires DataVizSeptember 6, 2010Now that Nokia and Microsoft are working closely on mobile office features, it seems like RIM has acquired DataViz to give BlackBerry a productivity boost.
- How To “Mobilize” Your MarketingSeptember 6, 2010Evolution of an idea. I read WIRED’s “Web is Dead” article and the very first graph rings true to me. You wake up and check your email on your bedside iPad — that’s one app. During break...
- Why social media needs to learn the marketing basicsSeptember 6, 2010Given that it pays my wages, I’m not supposed to let you know that social media isn’t the be-all-and-end-all for marketers everywhere, but try as I might I still can’t quite come up with enoug...
- Why Brand and Reputation Management SEO are the Way ForwardsSeptember 6, 2010If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP’s for variations of their...
- What Big Brands Are Spending on GoogleSeptember 6, 2010NEW YORK (AdAge.com) -- Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But i...
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William Toll
