William Toll - Marketing Pro in Boston and Berlin

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Activate Your Employee Brand Ambassadors In Social Media

Last week at HostingCon – the web hosting and cloud computing industry’s largest yearly event, I presented a session on Social Media in the Sales and Marketing track.  The slides and some follow up comments can be found below.

 

I think the slides tell the story I shared in the 50 minutes I engaged with the audience.  I asked for participation and got several great questions, mainly focused on training and managing employees.  I also received some great Tweets from several leaders at organizations of all sizes.

Andi Mann

https://twitter.com/AndiMann/status/227448239547367424

Anders Trolle-Schultz

https://twitter.com/TrolleSchultz/status/227154636925194241

Jeff Barr

https://twitter.com/jeffbarr/status/227065078233579520

David Gallant

https://twitter.com/davidgallant/status/227050912676450304

I was happy that we only briefly touched on the tools- and remained focused on how to implement a program in the following steps:

  • Listen
  • Engage
  • Inspire
The companies that consistently benefit from the social media programs follow those three tenants closely.  What about your organization, are you leveraging your employes and evangelists?

 

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