William Toll - Marketing Pro in Boston and Berlin

My Blog About Cloud Computing and Marketing Readings From Around the Web

Tag: Marketing

Activate Your Employee Brand Ambassadors In Social Media

Last week at HostingCon – the web hosting and cloud computing industry’s largest yearly event, I presented a session on Social Media in the Sales and Marketing track.  The slides and some follow up comments can be found below.

 

I think the slides tell the story I shared in the 50 minutes I engaged with the audience.  I asked for participation and got several great questions, mainly focused on training and managing employees.  I also received some great Tweets from several leaders at organizations of all sizes.

Andi Mann

https://twitter.com/AndiMann/status/227448239547367424

Anders Trolle-Schultz

https://twitter.com/TrolleSchultz/status/227154636925194241

Jeff Barr

https://twitter.com/jeffbarr/status/227065078233579520

David Gallant

https://twitter.com/davidgallant/status/227050912676450304

I was happy that we only briefly touched on the tools- and remained focused on how to implement a program in the following steps:

  • Listen
  • Engage
  • Inspire
The companies that consistently benefit from the social media programs follow those three tenants closely.  What about your organization, are you leveraging your employes and evangelists?

 

Accelerating Ecommerce Revenue With Social Media

I was invited to speak at a seminar for ecommerce site owners which focused on the customer being an asset.  I gave two talks, one about ecommerce and website speed, with a Yottaa focus and the other about how to leverage social media to accelerate ecommerce revenue.

My social media talk focused on a survey of ecommerce websites and their use of Social Media tools to drive referrals and engagement with buyers.  Using Amazon as a benchmark the talk reviewed several websites in Denmark.  The presentation also left attendees with a strategy and process for moving forward with social media by listening, engaging and inspiring their ecommerce website visitors.

Based on feedback during the day long seminar, I believe there is a lot of interest in harnesses the power of Social Media to drive customer engagement and revenue, however there is no doubt a lack of knowledge on how to proceed.  SaaS-IT has some great programs that can help companies in Europe move forward with a program for growth.

Your Customer Your Asset Seminar, Copenhagen Denmark

http://np.netpublicator.com/?id=n76801379

Event Website: Your Customer, Your Asset – Seminar on how to ensure that customers act as anticipated or complete the purchase when they interact with you online.

Date: November 28, 2011

Location: Copenhagen Denmark – Auditorium Edvard Thomsens Vej 10, St. 2300 Copenhagen S

Sponsor: DIBS Payment Services – the Nordics leading provider of payment services.

Organizer: SaaS-IT – An established SaaS Consultancy that helps ISVs, Service Providers and the IT channel leverage the new SaaS and Cloud ecosystem.  My good friends Anders Trolle-Shultz and Vagn Kohler are the principles of SaaS-IT and my contacts for this event.

Accelerating Ecommerce Revenue with Social Media: Slideshare

 

Photos: 

William Toll, VP, Marketing Yottaa

William Toll, VP, Marketing at Yottaa

Photo by: Flemming Eiberg http://www.linkedin.com/in/flemmingeiberg

 

Your Customer Your Asset Seminar Copenhagen Denmark Nov 28 2011

Attendees at Your Customer, Your Asset Seminar in Copenhagen Denmark Nov 28 2011

Photo by: William Toll

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