Google announced a new program designed to help webmasters, web-designers, digital agencys, freelancers, SEOs, IT consultants and so on to use Google AdWords. The program is named Google Engage for A...

Back in the day, if your work gave you a laptop or mobile phone, you felt favoured and honoured by such gifts from the corporate gods.  And the kit you were given was always several grades better tha...

Get Elastic has been granted permission from our friends Khalid Saleh and Ayat Shukairy of Invesp Consulting and O’Reilly Publishing to share the product page testing ideas mentioned in their recent...

Netflix tests everything. They're very proud that they A/B test interactions, offerings, pricing, everything. It's almost enough to get you to believe that rigorous testing is the key to success. Exc...

Many of us read reports from industry pundits as well as the latest industry rags and hear the “experts” describe the latest trends. A lot of these for the most part, don’t come to fruition. The...

TweetIBM’s Watson software is the subject of this week’s SmoothSpan InfoBoom-sponsored posting. In it, I discuss the ramifications of IBM’s remarkable Watson software for Business in the next 10...

To say that Quora the questions and answers site is off to a good year is an understatement. Launched in June 2009 in private beta Quora has seen a massive growth in page views and user registration...

One of our favorite mobile travel apps, TripIt, announced that it has been acquired by integrated travel and expense management company Concur in a deal valued at $120 million. Concur will be acqui...

This guest post is by Dan Zarella of DanZarella.com. Want to maximize sharing of your content on Facebook? Here are seven tips that are sure to help. 1. Publish on the weekend Many companies block Fac...

Why build a local search app for iPhone when the Maps app already lets you find businesses and local attractions? Apple's Maps app doesn't use all the information that's available about businesses, do...

Look, I have three years of scars as a full-time corporate blogger to show you that it just isn’t easy. It’s time-consuming, tiring and painful. At times it’s thankless … by design, as your go...

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean. Still, in today??...

If you are a casual LinkedIn user you might not have noticed, but LinkedIn has been very busy releasing new features and enhancing some of their familiar standards over the last four months.  The qu...

One of my favorite questions when I speak to marketers about social media, content marketing, demand generation or sales alignment is also one of the most frequently asked: I am a small business and c...

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, bec...

While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist fo...

More and more firms are using social media to improve their relationships with customers, with adoption of social networks for customer support up by 15% (to 51%) since last year.  Findings from Eco...

Big data and analytics have found their place in the sales cycle. In particular that part of the business known as maintenance and renewals. A method to aggregate and analyze multiple data sources is...

What happened with the Internet in 2010? How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many, many more....

The cloud and a new generation of strategies, technologies and users will drive the enterprise technology business in the year to come.