I was invited to speak at a seminar for ecommerce site owners which focused on the customer being an asset. I gave two talks, one about ecommerce and website speed, with a Yottaa focus and the other about how to leverage social media to accelerate ecommerce revenue.
My social media talk focused on a survey of ecommerce websites and their use of Social Media tools to drive referrals and engagement with buyers. Using Amazon as a benchmark the talk reviewed several websites in Denmark. The presentation also left attendees with a strategy and process for moving forward with social media by listening, engaging and inspiring their ecommerce website visitors.
Based on feedback during the day long seminar, I believe there is a lot of interest in harnesses the power of Social Media to drive customer engagement and revenue, however there is no doubt a lack of knowledge on how to proceed. SaaS-IT has some great programs that can help companies in Europe move forward with a program for growth.
Event Website: Your Customer, Your Asset - Seminar on how to ensure that customers act as anticipated or complete the purchase when they interact with you online.
Date: November 28, 2011
Location: Copenhagen Denmark – Auditorium Edvard Thomsens Vej 10, St. 2300 Copenhagen S
Sponsor: DIBS Payment Services – the Nordics leading provider of payment services.
Organizer: SaaS-IT – An established SaaS Consultancy that helps ISVs, Service Providers and the IT channel leverage the new SaaS and Cloud ecosystem. My good friends Anders Trolle-Shultz and Vagn Kohler are the principles of SaaS-IT and my contacts for this event.
Accelerating Ecommerce Revenue with Social Media: Slideshare
Photo by: Flemming Eiberg http://www.linkedin.com/in/flemmingeiberg
Photo by: William Toll