William Toll - Marketing Pro in Boston and Berlin

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Tag: HostingCon 2012

HostingCon 2012 – Web Hosting and Cloud Services Converge #HostingCon

HostingCon 2012  is a Conference and Trade Show For the Web Hosting and Cloud Services Industry

I am looking forward to HostingCon 2012.  This will be my eighth HostingCon – I remember the very first one very well!  For the second year in a row I am advisory board member and I can attest that this year the session selection process was very well organized.  We all collaborated to ensure that the conference is full of educational sessions.

I submitted two sessions, one talk and one panel.  I am pleased that both were selected.  Plus, I live in in Boston, just 4 blocks from the convention center. Please join us for the sessions below!

Sales and Marketing Track: Monday 7/16 3pm at the Hynes Convention Center in Boston, Massachusetts

Session Title: Energize and Incentivize Your Employee Brand Ambassadors

I am super excited about this talk, and am looking forward to sharing the slides with a broad audience.  I have been thinking about a session like this since 2009 when I was running marketing for NaviSite’s SMB business unit.  It’s been great to participate in the explosion of B2B content and social media marketing, and I truly believe that employees are the most un-leveraged assets a company has.  I also feel that many traditional Web Hosters are far behind many of the pure Cloud Providers in this aspect of their marketing programs.  Hopefully we can have a great session and learn from each other!

Abstract:

2011 proved that even the smallest companies can have a giant voice. Whether your firm has one or 3,000 employees, there are simple ways you can activate your employees to engage online and produce content. The days of posting spammy articles and having a hard-sell approach are over. Many hosters lost significant traffic and SEO rankings in 2011. The future is socially influenced search results, and your team must be active, or your message and website won’t be found. In this session, William Toll will share his methods for activating and incentivizing employees, whether they are in marketing, operations, support, or beyond, to help drive traffic, visibility and ultimately sales in 2012 and beyond.

SaaS and ISV Panel At HostingCon 2012: Tuesday 3pm ET at the Hynes Convention Center, Boston, Massachusetts

Having HostingCon in Boston this year is like having all of your worlds converge.  I am fortunate to live in Boston, home to over 900 startups in the region.  We have a rich and vibrant startup community here in Boston and I am fortunate to have participated in dozens of events, meetups, conferences and more.  I have met dozens of founders and had so many business case and ptich conversations that I often feel energized from the passion of community.

Many of these startups have relationships with Cloud and Web Hosting providers and at this session it all comes together.  I reached out to several startups and asked them to come to HostingCon and meet their infrastructure provider and share their thoughts on their vendors.  It’s going to be a great opportunity for hoster’s to learn what is working and what is not for their customers in the startup space.  Participants include:

Jeff Seibert, CEO and Founder of Crashlytics (Amazon Customer, based in Cambridge, MA)

Devon Hillard, Founder of Spark::red (SoftLayer Customer, based in Boston)

Claudia Santoro, CTO, Vsnap (Rackspace customer, based in Boston)

Michael Klett, Co-Founder & Technical Lead, Chargify (Managed Hosting Customer, based in Boston)

Phil Stanhope, VP, Engineering & Operations , Yottaa  (Amazon, Other Hosting Provivers, Colocation, based in Boston)

Moderator:
William Toll, Marketing Consultant, Hosting Industry Veteran and HostingCon Advisory Board Member

From the Front-Lines: Boston Area SaaS and ISV Leaders Share Wisdom With Their Hosting Providers

Abstract

The Boston area is one of the top areas in the world for software innovation, from startups to established enterprises. The Boston area is full of companies that are building the next generation of SaaS and Cloud companies, designed, architected and built in the cloud. Every year, HostingCon brings together the world’s leading service providers of infrastructure and services that modern software and services are built on. This panel of Boston area technology leaders will share their insight into how they selected a cloud or hosting provider and what their ideal relationship is like or could be like. The panel will feature a mix of companies and cover topics such as: support and SLA agreements, security and compliance, APIs and marketing opportunities between hosting providers and their customers.

Be sure to follow the hashtag on Twitter #HostingCon  If you are at the show, be sure to say hi!  I’ll share the slide decks after the conference.

William

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