William Toll - Marketing Pro in Boston and Berlin

My Blog About Cloud Computing and Marketing Readings From Around the Web

Tag: HostingCon

HostingCon 2012 – Web Hosting and Cloud Services Converge #HostingCon

HostingCon 2012  is a Conference and Trade Show For the Web Hosting and Cloud Services Industry

I am looking forward to HostingCon 2012.  This will be my eighth HostingCon – I remember the very first one very well!  For the second year in a row I am advisory board member and I can attest that this year the session selection process was very well organized.  We all collaborated to ensure that the conference is full of educational sessions.

I submitted two sessions, one talk and one panel.  I am pleased that both were selected.  Plus, I live in in Boston, just 4 blocks from the convention center. Please join us for the sessions below!

Sales and Marketing Track: Monday 7/16 3pm at the Hynes Convention Center in Boston, Massachusetts

Session Title: Energize and Incentivize Your Employee Brand Ambassadors

I am super excited about this talk, and am looking forward to sharing the slides with a broad audience.  I have been thinking about a session like this since 2009 when I was running marketing for NaviSite’s SMB business unit.  It’s been great to participate in the explosion of B2B content and social media marketing, and I truly believe that employees are the most un-leveraged assets a company has.  I also feel that many traditional Web Hosters are far behind many of the pure Cloud Providers in this aspect of their marketing programs.  Hopefully we can have a great session and learn from each other!


2011 proved that even the smallest companies can have a giant voice. Whether your firm has one or 3,000 employees, there are simple ways you can activate your employees to engage online and produce content. The days of posting spammy articles and having a hard-sell approach are over. Many hosters lost significant traffic and SEO rankings in 2011. The future is socially influenced search results, and your team must be active, or your message and website won’t be found. In this session, William Toll will share his methods for activating and incentivizing employees, whether they are in marketing, operations, support, or beyond, to help drive traffic, visibility and ultimately sales in 2012 and beyond.

SaaS and ISV Panel At HostingCon 2012: Tuesday 3pm ET at the Hynes Convention Center, Boston, Massachusetts

Having HostingCon in Boston this year is like having all of your worlds converge.  I am fortunate to live in Boston, home to over 900 startups in the region.  We have a rich and vibrant startup community here in Boston and I am fortunate to have participated in dozens of events, meetups, conferences and more.  I have met dozens of founders and had so many business case and ptich conversations that I often feel energized from the passion of community.

Many of these startups have relationships with Cloud and Web Hosting providers and at this session it all comes together.  I reached out to several startups and asked them to come to HostingCon and meet their infrastructure provider and share their thoughts on their vendors.  It’s going to be a great opportunity for hoster’s to learn what is working and what is not for their customers in the startup space.  Participants include:

Jeff Seibert, CEO and Founder of Crashlytics (Amazon Customer, based in Cambridge, MA)

Devon Hillard, Founder of Spark::red (SoftLayer Customer, based in Boston)

Claudia Santoro, CTO, Vsnap (Rackspace customer, based in Boston)

Michael Klett, Co-Founder & Technical Lead, Chargify (Managed Hosting Customer, based in Boston)

Phil Stanhope, VP, Engineering & Operations , Yottaa  (Amazon, Other Hosting Provivers, Colocation, based in Boston)

William Toll, Marketing Consultant, Hosting Industry Veteran and HostingCon Advisory Board Member

From the Front-Lines: Boston Area SaaS and ISV Leaders Share Wisdom With Their Hosting Providers


The Boston area is one of the top areas in the world for software innovation, from startups to established enterprises. The Boston area is full of companies that are building the next generation of SaaS and Cloud companies, designed, architected and built in the cloud. Every year, HostingCon brings together the world’s leading service providers of infrastructure and services that modern software and services are built on. This panel of Boston area technology leaders will share their insight into how they selected a cloud or hosting provider and what their ideal relationship is like or could be like. The panel will feature a mix of companies and cover topics such as: support and SLA agreements, security and compliance, APIs and marketing opportunities between hosting providers and their customers.

Be sure to follow the hashtag on Twitter #HostingCon  If you are at the show, be sure to say hi!  I’ll share the slide decks after the conference.


Yottaa Presentation on Web Performance and How Hosting Companies Can Grow Revenues and Reduce Churn #HostingCon

I enjoyed giving this presentation on Wednesday August 10th at HostingCon. After 3 days of speaking with Web hosting and cloud computing service providers – their feedback was tremendously positive. Faster websites are important for businesses of every size and hosting providers understand this. In this presentation I made the case that any company that is doing business on the Web today, and spending marketing dollars to attract and delight users – should be cognizant of the speed of the website. Slow websites are bad for business. How about your website? Test your site speed today for free at Yottaa.

#HostingCon 2011 Exhibitors & Speakers – Twitter Handle List Courtesy of Yottaa

Yottaa put this together to make it easier to Tweet with the participants at HostingCon 2011.  Yottaa also suggested a Tweetup to be held at HostingCon 2011.  It’s scheduled for 2pm at the San Diego Convention Center at the HostingCon Networking Lounge inside the Exhibitor Hall.  More Information can be found at: http://blog.yottaa.com/2011/08/hostingcon-2011-yottaas-presentation-community-resources

Company Name Twitter Handle Company URL
1H.com @1hSoft http://www.1h.com/
2Checkout.com, Inc. @2checkout http://www.2checkout.com/
A10 Networks @A10Networks http://www.a10networks.com/
Accrisoft @Accrisoft http://www.accrisoft.com/
Afilias @Afilias http://www.afilias.info/
AfterLogic @afterlogic http://www.afterlogic.com/
American Registry for Internet Numbers (ARIN) @TeamARIN https://www.arin.net/
Amplidata @amplidata http://www.amplidata.com/
Angelfish @angelfishstats http://www.angelfishstats.com/
Applicure Technologies @applicure http://www.applicure.com/
Appvantage ? http://www.appvantageinc.com/
Arbor Networks, Inc. @arbornetworks http://www.arbornetworks.com/
Aress Software and Education Technologies http://www.24x7hostingsupport.com/
Arkeia Software @ArkeiaSoftware http://www.arkeia.com/
Ascio ? http://ascio.com/
A Small Orange @douglashanna http://www.asmallorange.com/
Atomia @atomia http://www.atomia.com/
Attracta @AttractaSEO http://www.attracta.com/
Black Lotus Communications @ddosprotection http://www.blacklotus.net/
Bobcares @BobcaresTweets http://bobcares.com/
Canvas Systems/Colocube @TheCanvasEdge http://www.canvassystems.com/blog/
CDG Commerce @cdgcommerce http://www.cdgcommerce.com/
Cheval Capital @fstiff http://www.chevalcap.com/
Citrix @citrix http://www.citrix.com/
CloudFlare Inc @CloudFlare http://www.cloudflare.com/
CloudLinux @CloudLinuxOS http://www.cloudlinux.com/
CM4all – Content Management Inc. ? http://www.cm4all.com/
Coastline Micro, Inc. @CoastlineMicro1 http://www.coastlinemicro.com/
Codero @Codero http://www.codero.com/
Commtouch Inc. @commtouch http://blog.commtouch.com/
Comodo @ComodoBusiness http://enterprise.comodo.com/
Computer Connection Corporation ? http://www.cccmn.com
ConnectWise, Inc @ConnectWise http://www.connectwise.com/
Coyote Point Systems @coyotepoint http://www.coyotepoint.com/
cPanel @cPanel http://www.cpanel.net/
CSC @swardley http://www.csc.com/
Data Foundry @DataFoundry http://www.datafoundry.com/
Data Sales Co., Inc. ? http://www.datasalesitleasing.com/
DataON Storage @dataon http://www.dataonstorage.com/
Dell @Dell http://www.dell.com/
DemoWolf @demowolf http://www.demowolf.com/
Dome9 Security Ltd @Dome9 http://www.dome9.com/
Dot TK @dottk http://www.dot.tk/en/index.html?lang=en
Dreamhost @dallas http://www.dreamhost.com/
e-onlinedata @eonlinedata http://www.e-onlinedata.com/
eBridge Marketing Solutions Inc. @eBridgeteam http://www.ebridgemarketingsolutions.com/
EdgeWave @EdgeWave http://edgewave.com/
Endurance International Group @jbardenheier http://enduranceinternational.com/
ENOM.com @enom http://www.enom.com/
Equinix @Equinix http://www.equinix.com/
EvoSwitch @EvoSwitch http://www.evoswitch.com/en/
ExtendASP ? http://www.extendasp.com/
Extreme Networks @ExtremeNetworks http://extremenetworks.com/
Ezeelogin @ezeelogin http://www.admod.com/home/ezeelogin
Fuscan Linux Cloud @singleos http://www.fuscan.com/
FuseMail @FuseMail http://www.fusemail.com/
GIGLINX,INC @GIGLINX http://www.giglinx.com/
GlobalSign @globalsign http://www.globalsign.com/
GlowTouch Technologies @Glowtouch http://www.glowtouch.com/
Golden Frog ? https://www.goldenfrog.com/
Great Lakes Computer @GreatLakesComp http://www.glcomp.com/
GROU.PS, Inc. @grou_ps http://grou.ps/home
Herakles Data Center ? http://www.heraklesdata.com/
Hexagrid Computing @hexagrid http://www.hexagrid.com/d/
HostDime.com @hostdime http://www.hostdime.com/
Hostopia ? http://www.hostopia.com
HostReview @hostreview http://www.hostreview.com/
Hurricane Electric @henet http://www.he.net/
Incapsula Inc @Incapsula_com http://www.incapsula.com/
INetU @inetu http://www.inetu.net/
Infinite Web Solutions ? http://infinitewebsolutions.com/
Infinity Support ? http://www.infinitysupport.com/
International Computer Concepts @ICCUSA http://www.icc-usa.com/
ISPsystem @ISPsystem http://www.ispsystem.com/en/
ITWatchDogs @ITWatchDogs http://www.itwatchdogs.com/
K7 Computing ? http://www.k7cloud.com/
Kryptos Consulting Services Pvt Ltd @Kryptos_MSP http://www.kryptos.in/
LashBack @LashBackInc http://www.lashback.com/
LatinoTechSupport @latinoinc http://www.latinotechsupport.com/
LeaseWeb @LeaseWeb http://www.leaseweb.com/en
Limestone Networks @LimestoneInc http://www.limestonenetworks.com/
Linode @linode http://www.linode.com/
Lite Speed Technologies ? http://www.litespeedtech.com/
Litle & Co. @LitleCo http://www.litle.com/
Logaholic Web Analytics @logaholic http://www.logaholic.com/
LSI Corporation @LSICorporation http://www.lsi.com/Pages/default.aspx
McAfee @McAfeeBusiness http://www.mcafee.com/us/
Message Solution @GlobalArchiving http://www.messagesolution.com/
Microsoft @MSFTHost http://blogs.technet.com/b/hosting/
Mimecast @JustinPirie http://twitter.com/#!/mimecast
MobeeArt ? http://www.mobeeart.com/
Morphlabs @Morphlabs http://www.morphlabs.com/
MXSweep @MXSweep http://www.mxsweep.com/
NaviSite @sabhas http://www.navisite.com
NCC @TomNCC http://www.com-broker.com/
Neustar, Inc @ultradns http://www.ultradns.com/
Nexenta Systems @nexenta http://www.nexenta.com/corp/
OnApp @onapp http://onapp.com/
Open-Xchange @openexchange http://www.open-xchange.com/
OpenSRS @OpenSRS http://www.opensrs.com/
PagerDuty, Inc @pagerduty http://www.pagerduty.com/
Parallels @ParallelsCloud http://www.parallels.com/
Parker Software ? http://www.parker-software.com/
Pay Per Cloud @Got_Cloud http://www.paypercloud.com/
Ping! Zine Web Hosting Magazine @pingzine http://www.pingzine.com/
Pinnacle Cart @pinnaclecart http://www.pinnaclecart.com/
Pogo Storage ? http://www.pogostorage.com/
PubCon @btabke http://www.pubcon.com/
Purity Networks @puritynet http://www.purity.net/
R1Soft @R1SoftCDPBackup http://www.r1soft.com/
Racemi @Racemi http://www.racemi.com/
RackAid @jeffatrackaid http://rackaid.com/
Realtime Register @realtime_reg http://www.realtimeregister.com/en_index.html
Resell.biz @resellbiz http://www.resell.biz/
ResellerClub & Logicboxes @LogicBoxes http://www.resellerclub.com/
RioRey ? http://www.riorey.com/
SaaS-IT @TrolleSchultz http://www.saas-it.net/
ScaleMatrix @ScaleMatrixInc http://www.scalematrix.com/
Scality @scality http://www.scality.com/
ScienceLogic @ScienceLogic http://ww2.sciencelogic.com/
Secure128 @secure128 http://www.secure128.com/
ServInt @mrcjdawson http://www.servint.net/
Server Sitters @serversitters http://serversitters.com/
SimpleScripts.com @SimpleScripts http://www.simplescripts.com/
Sitelock ? http://www.sitelock.com/
SiteTuners @sitetuners http://sitetuners.com/
SmarterTools @SmarterTools http://www.smartertools.com/
Softcom @emccleave http://softcom.com/
SoftLayer @SoftLayer http://www.softlayer.com/
SpamExperts @SpamExperts http://www.spamexperts.com/
Stallard Technologies ? http://www.stikc.com/
Steadfast Networks @steadfastnet http://steadfast.net/
StillSecure @stillsecure http://www.stillsecure.com/
StopBadware @stopbadware http://stopbadware.org/
StopTheHacker.com @stopthehacker http://www.stopthehacker.com/
Storm On Demand @balyrion https://www.stormondemand.com/
Super Micro Computer, Inc. @Supermicro_SMCI http://www.supermicro.com/index.cfm
Symantec @symantec http://www.symantec.com/index.jsp
TelecityGroup @TelecityGroup http://www.telecitygroup.com/
Telx @Telx_Group http://www.telx.com/
THINKstrategies @thinkstrategies http://www.thinkstrategies.com/
Tier1 Research @Tier1 http://www.t1r.com/
Tophosts.com @tophosts http://www.tophosts.com/
Topline Ventures ? http://www.toplineventures.com/
Trendy Site Builder ? http://www.trendyflash.com/
Trustwave @Trustwave https://www.trustwave.com/
Vembu Technologies @vembustoregrid http://www.vembu.com/
VERISIGN @VERISIGN http://www.verisigninc.com/en_US/index.xhtml
Vision Helpdesk @visionhelpdesk http://www.thevisionworld.com/
vSplash @vSplashTechlabs http://www.vsplash.com/
Web Host Industry Review @theWHIR http://www.thewhir.com/
WebHostingTalk @WebHostingTalk http://www.webhostingtalk.com/
Webs.com @haroon http://www.webs.com/
WebSiteMovers.com, Inc. @websitemovers http://www.websitemovers.com/index.php
Yottaa @yottaa http://www.yottaa.com
Zix Corporation @ZixCorp http://www.zixcorp.com/
Zopim Live Chat @Zopim http://www.zopim.com/
  • William Toll


  • Archives