William Toll - Marketing Pro in Boston and Berlin

My Blog About Cloud Computing and Marketing Readings From Around the Web

Tag: Marketing

Two Great Uses of Twitter in 24 Hours

I have a collection of over 150 best of the best marketing tactics. When I see something outstanding, I simply take a screenshot, add it to a PPT and add some commentary. I usually follow the tactic for a few days and try to understand the resulting outcome. How often was it shared? How many comments did it generate? What do free/paid tools say in metrics?

New post: #FollowFriday: Joe Hackman http://bit.ly/pcAm0f
September 30, 2011
Here we see the great people at Spin Sucks taking #FF (Follow Friday) to the next level.  A blog post about the thoughtleader they are highligting.  Excellent – and likely to generate a giant thank you and possible link from a thought leader.  Well done.
@rhogroupee @utollwi @billymitchell1 @tracibrowne @RicDragon I’ve quoted you in #B2BChat recap, check it out: null
September 30, 2011
Example two.  I love Twitter Chats.  I have been “chatting” in organized Twitter chats since 2009 and by far my favorite it #B2Bchat on Thursday Nights 8pm ET.  In this example we see a blog post from B2Bento – (A brilliant Marketer based in Singapore – and one of the leaders of #B2Bchat).  He simply took his favorite Tweets from last night’s chat and used Storify to create a blog post. He then Tweeted the link out to some of the folks he curated some Tweets from. Smart. Efficient. Well done.

While I would love to make every chat – I don’t.  I did create a chat -that has been running successfully for months….more on that another day.  I would be happy to advise anyone that want’s to start a chat in their industry.


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FutureM – Feeding Your Thirst for Knowledge and Passion to Share

[This post was written for and published by the MITX FutureM blog 8/26/2011]

FutureM 2010 has a special place in my memory. Last year I made it out to seven events in six days.  This was not an easy accomplishment; though I live in Boston, at the time I was commuting 30 miles north every day. Each afternoon I would rush down I-93 into town to satisfy my passion for learning and sharing. The FutureM sessions, events and attendees filled my mind with some of the freshest, most innovative approaches to the new world of marketing.

At the time, I was employed by an enterprise cloud computing company, driving their channel marketing and social media strategies. The events I attended at FutureM were awesome.  I was able to learn from some of the brightest minds and best companies in marketing and social media, including Chris Brogan, Josh Bernoff, Brian Halligan, IBM Center for Social Software, Curata, BzzAgent… the list seems endless.  FutureM networking events and parties expanded my network and has fueled many great discussions of shared experiences.

FutureM 2010 made it all real. It’s one thing to read hundreds of blogs, follow thousands of people on Twitter, download eBooks, PPTs and podcasts and the like — but it’s a whole other thing to learn and interact live in person. Working in the corporate and enterprise space one can easily feel detached and even lonely, particularly so in the early days of social media and content marketing. FutureM and the sessions I attended confirmed my findings, and opened the door to further exploring.  Last year the hot topics were Social Media policies, ROI tracking and engagement theories.  This year I am sure FutureM will help all of us by having sessions that elaborate on the finer details in what has become a Marketing 2.0 world.  So much has changed in the last few years, and it’s critical that marketers evolve to keep up. We all know the brands and marketers that have been left behind. I hope and expect that 2011’s FutureM events and sessions will inspire more innovation and creativity and expand our collective ability to deliver better results and ROI.

For me, FutureM 2011 is very timely. I am now running marketing at Yottaa, a startup in Cambridge that is providing Web performance services via the cloud.  The company’s products make websites faster and more resilient, and provide better insight into website operations and performance trends.  Faster websites deliver greater conversion rates, reduced bounce rates, increased pageviews, and improve user satisfaction and SEO.  Services like Yottaa are what FutureM is all about: the future of Marketing.  I hope to meet some attendees at the Mass Innovation Nights event on September 14th, where Yottaa will exhibit.

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