- 5 steps to building a great Product Management organizationJuly 27, 2010There’s a lot of general discussion about traits and activities to help individual Product Managers excel, but not a lot is written about Product Management teams and departments. I wrote a pair o...
- 5 Questions You Must Ask Potential Lead SourcesJuly 27, 2010Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead ge...
- A Computational Knowledge Engine on Your Site: Wolfram Alpha Launches Widget BuilderJuly 27, 2010Until now, Wolfram Alpha's computational knowledge engine was mostly tied to the project's website. Starting today, however, users will also be able to use the Wolfram Alpha Widget Builder to bring so...
- Exploring Premium Brand ExtensionJuly 27, 2010Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today, Eugene, a marketer in London, England writes… "Dear Derrick and Brad, I really...
- Can Google Solve the Cloud Security Problem for Enterprises?July 27, 2010Last week we wrote about Google's long term strategy to win over enterprise customers. But MarketWatch reported Friday on a short-term setback for Google enterprise ambitions: the company missed the...
- 3 Ways B2B Marketing Professionals Can Adapt to the Real-Time WebJuly 26, 2010It’s no secret that modern B2B marketing is all about the web. B2B marketing is actively being shaped by the power of the Internet as a resource and researching tool for prospects and buyers alike....
- The Service Provider of Tomorrow, part 7: Revenue-producing Infrastructure SaaS Fills the VoidJuly 19, 2010Increasingly, IaaS market leaders will rely on infrastructure SaaS providers to complement their core capabilities and round out their offerings, starting with security and compliance. Whether you are...
- Marketing Leader’s Perspective: No cogs allowed in social media and content marketingJuly 26, 2010If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marke...
- Marketing Measurement and the Mississippi RiverJuly 26, 2010At least once a week in my role at Resource Interactive, I get asked some flavor of this basic question: “How do I measure the impact of my digital/social media investment?” It’s a fair question...
- Google, Apple, Yahoo, AOL, Dell, HP, RIM, McAfee, Symantec, Siemens Sued Over Spam FilteringJuly 26, 2010A few days ago, a Texas-based company called InNova Patent Licensing filed an infringement lawsuit against 36 well-known companies. The company claims to hold the patent on spam filtering, and appears...
- A Convenient TruthJuly 26, 2010A Convenient TruthThis content from: Duct Tape Marketing Last week I wrote a post on a subject I’ve been fascinated with of late called the Evolution of Commitment. The general idea of the post was...
- Inside the 2011 Ford Explorer Facebook RevealJuly 26, 2010In just a few minutes the 2011 Ford Explorer will be unveiled to the world. The reveal is coming six months prior to the car appearing on lots nationwide, and taking a much different form than any of...
- Is OpenStack "Off the Rack"?July 26, 2010On July 19, 2010, Rackspace led the announcement of OpenStack, with a goal of creating an open source cloud software solution for use on industry-standard hardware. The initial releases contemplate...
- "Socialize the Enterprise:" The CMO's DilemmaJuly 26, 2010The following is an excerpt form my recently published Red Paper, Socialize the Enterprise. Which you can get here. Maybe you can relate. I hope you find it useful. The CMOs DilemmaAfter 18 mon...
- Why Journalists Needs to Optimize for Search, and How To Do ItJuly 26, 2010At its core, journalism is about seeking the truth and reporting it in an ethical, fair and balanced manner. Back in the days of typewriters and fedoras, journalists could do just that, piece together...
- Software Delivery Approaches – Debunking the MythsJuly 26, 2010Recently I’ve been presenting a number of “SaaS 101” events and have been reminded of how many people lump SaaS and ASP into the same box. It seemed well overdue for a report to...
- Virtual Desktops Are Hot AgainJuly 25, 2010There is a resurgence of activity taking place around virtual desktops — where enterprises take their desktop compute environments, and make them configurable, deployable and manageable from a centr...
- Why Would You Lust After an iPad Social Media Magazine?July 25, 2010We live in a world of information overload. Twitter updates streams past at cyber speed with headlines that scream to be read and with links to fascinating blog articles that compel you to click, ope...
- How and Why Google Might Estimate the Number of Users Behind an IP AddressJuly 25, 2010When you arrive a web page, the owner of that page might start collecting information about your visit for a number of reasons. One of the most commonly collected pieces of information is an internet...
- Enterprise 2.0 and Social CRM Converge towards the Collaborative EnterpriseJune 17, 2010At the Enterprise 2.0 Conference in Milan where Esteban Kolsky and I presented the “The New Era of Customer Engagement with Social CRM“, I spoke with Emanuele Quintarelli of Open Knowledge who o...
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William Toll’s Recent Readings
William Toll’s Recent Readings
- Anatomy of the Big Brand DealsJuly 23, 2010The Anatomy of Big Brand Deals panel at this past week's Geo Loco Conference, was moderated by Ryan McIntyre from the Foundry Group. Panelists included: Brian Dresher from USA Today, Andy Ellwood from...
- Drupal Gardens getting ready to bloomJuly 22, 2010Drupal Gardens, the planned cloud version of the open source Drupal content management system, went into a public beta stage Thursday, thus making it widely available for tryouts , said Drupal founder...
- The Missing Half Of A Social EnterpriseJuly 22, 2010In my previous post “Social CRM Is Only The First Half Of A Social Enterprise ” I started the discussion on why social CRM is only the first half of a social enterprise and how we can go to the co...
- My followers are bigger than yours: On Twitter, quality beats quantityJuly 22, 2010I've been doing an unscientific study: Watching a random sampling of folks who retweet my blog posts, and then tracking the number of folks who respond to their retweets. As it turns out, on average...
- Field Trip to Zappos – What We LearnedJuly 22, 2010When the cornerstone of your company is rockstar customer support, there are always a few companies that you look to as an example for providing extraordinary experiences everyday, and Zappos is high...
- WordPress Theme Thesis Maker Backs Down, Adopts GPLJuly 23, 2010Chalk this one up as a victory for the free software movement: Thesis, the wildly popular proprietary WordPress theme from developer/designer Chris Pearson, is now available under a split GPL, the lic...
- Twitter to Build Data Center to Beach the Fail WhaleJuly 22, 2010Twitter has decided to put the millions it has raised toward building its own data center, according to a blog post published this evening by the social messaging service. The data center, which will...
- Twitter to Move into Custom-Built Data CenterJuly 22, 2010Twitter announced today that it will be moving into its own dedicated data center in Salt Lake City this fall. From the beginning, Twitter has struggled against issues of scalability and reliability...
- 5 Takeaways from Internet Marketing and Business Conference BlueGlass LAJuly 21, 2010I’m back from a two-day Internet marketing conference in the LA area. As I go over my notes, listen to our interviews, and wrap my brain around the exceptional liveblog coverage of...
- Google Tells FTC Enforcing “Hot News” Would Create a Hot MessJuly 21, 2010The media industry may be in upheaval as a result of the web, but having the government step in isn’t the right response, Google has told the Federal Trade Commission. The search company’s comme...
- Why Interruption Still Trumps EngagementJuly 20, 2010Ads that interrupted with sales messages worked so effectively for so long; making the content worth consumers time meant that brands could risk asking for the sale. Its not a new idea, and todays con...
- 13 Ways to Drive More Traffic to Your Blog or How to Market Your BlogJuly 20, 2010So, you’ve decided to write a blog to help you brand and market your business. How do you generate traffic to your blog? I did a quick brainstorm and thought of a few ways: 1) Create great content (...
- Delighting consumers is the key to business successJuly 20, 2010I talk a lot about the power of delighting consumers. I believe if a brand can deliver a brand experience that over-delivers and delights - the consumer is more likely to buy again and may be even ta...
- With New Report FCC Makes a Bid for Universal BroadbandJuly 20, 2010The Federal Communications Commission today released its Sixth Broadband Deployment Report (PDF) to help determine if broadband is being deployed to all U.S. consumers in a timely fashion. The answe...
- 5 Current Social Media Stories That Mean Good Things For Your BusinessJuly 20, 2010There are too many happenings everyday in the social media space for any single business owner to keep up with. Today's web is fast, and very, very innovative. The production never slows down. New too...
- The Value of a Social Media Conversion FunnelJuly 20, 2010Kristina Allen is the online marketing manager for @ioninteractive where she handles social media and PR initiatives. Kristina is also a graduate student currently working towards a m...
- Avnet Expands Vertical Market StrategyJuly 20, 2010On the eve of its partner conference in Colorado, Avnet Technology Solutions is digging deeper into vertical markets — promoting data center expertise in banking, energy, utilities and retail indust...
- Microsoft Cloud Channel Team Pursues Managed HostersJuly 19, 2010Microsoft continues its All In cloud computing push at HostingCon this week in Austin, Texas. During HostingCon, Michael Joffe (senior product manager, Windows Server) and Trina Horner (pictured, US S...
- The Cloud, Agility, and Reuse Part 1July 13, 2010Agility and reuse are part of the value of cloud computing, and each has its own benefit to enterprise architecture. In the past, as an industry, we've had issues around altering the cor...
- It’s Aliiiiive! B2B Telemarketing LivesJuly 20, 2010With the dawn of Web 2.0 and all the latest and greatest demand generation technologies that go along with it, there have been reports B2B telemarketing is dead and buried. But I am going on record t...
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Philosophy That Drives A Thirst For Knowledge
First published in September 1843 to take part in a “severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress. The Economist masthead
Words to Live By
Never quit.
Never do the expected.
Never rest on your laurels.
Never think great is good enough.
Never Follow.
(Audi North America Campaign – (2002-2006)
William Toll
William Toll's Twitter Stream- Book Review: The Psychology of Sales Call Reluctance: Earning What You’re Worth in Sales http://ow.ly/18luP4
- The Real Cost of Netflix Streaming is the Movie, Not the Bandwidth http://ow.ly/18luP5
- Amazon and the Kindle Conspiracy http://ow.ly/18luP2
- So-Called "Digital Natives" Not Media Savvy, New Study Shows http://ow.ly/18luP3
- Speeches that will make your people feel empowered http://ow.ly/18luP6
- So-Called "Digital Natives" Not Media Savvy, New Study Shows: "In Google we trust." That may very well be the mott... http://bit.ly/cR1hxN
- The Real Cost of Netflix Streaming is the Movie, Not the Bandwidth: Everyone knows that Netflix’s future is in str... http://bit.ly/cKnIw4
- Book Review: The Psychology of Sales Call Reluctance: Earning What You’re Worth in Sales: Seldom do I review a boo... http://bit.ly/b05PWr
- Amazon and the Kindle Conspiracy: I need to be very clear. I believe Amazon is positioned to be the winner in the... http://bit.ly/d2TWkE
- RT @Neovise IBM to Buy Storwize: http://bit.ly/derR3Z < I admire how IBM acquires such widely reusable technologies +1
- Microsoft is “leading with online” – should you? - This year, at Microsofts World-Wide Partner Conference in Washing... http://ow.ly/18ldrz
- At Marketing Lessons of the Grateful Dead By David Meerman Scott, Book Signing and Tweetup! http://ow.ly/18ldrA
- Microsoft is “leading with online” – should you?: This year, at Microsofts World-Wide Partner Conference in Washin... http://bit.ly/9uDSFt
- At Marketing Lessons of the Grateful Dead By David Meerman Scott, Book Signing and Tweetup!: I was at the ... http://bit.ly/bzIq9N
